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While I may not look up "symptoms of a heart attack" and I'll call 911 instead, I know lots of people who did some research and, not knowing any better, took some advice that was not from an expert and ended up getting seriously hurt. While I agree that many people should research much more thoroughly before taking any steps of action, this is sadly not the case. Many assume that since it's the #1 result, it's the best. But those less-than-ethical techniques kill the quality content that has been buried. No one can find it. It's incredibly frustrating. I always tell my link team that we have to research our client and understand their business, not just submit them anywhere. I tell my content team the same thing when they are writing for a client. It just goes to show that it's never crowded along the extra mile.
This is a great recap of this session. I agree with everyone that was said, especially about Web 2.0 being a SPAMMERS paradise. Thanks for sharing this with us!
That is one of the funniest things I've read all week. Does he also sell magazines? Or work for the FOP? I think he's been calling me too...
Eric, well said. Thank you for replying to this type of thing. Unfortunately, there are those who continue the unsavory tactics and give the rest of us a bad name. Link building is only as good as those who actually do the building.
I completely agree Linkmoses!. The biggest problem with a lot of link building programs is that they are not diversified enough to handle changes coming from the search engines. If you put all of your stock into one single component like directory building, press releases, or articles that are not on trusted sites, everything falls in on itself when an algorithm or PageRank update hits the Web. Then, the scrambling begins. Link builders hit every social media outlet they can find, drop links, and hit the road without adding any value whatsoever.
The key to link building is constantly testing. The topic of link bait is (it seems to me) still in its infancy and only grows over time. By investing some time (and possibly some dough) into learning new methods of baiting, there can be a neverending supply of links heading your way. That's why there are only a few GREAT link builders out there. They take the time to learn, make mistakes, share their experiences with those who are still learning, and then start all over again.
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Story: Life, Death, and Links