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guys, i think penalization depends on errors in sitemaps, not for text links or some hidden text.
he talked about this error in another post, some day ago: http://tinyurl.com/yvsa3t (using tinyurl 'cause url is pretty long and html is disabled :) ).
in the meantime, MasterNewMedia is getting back its usual ranking. while i'm very happy Robin's nightmare is over, i'm slightly puzzled about the fact he doesn't consider to count on a SEO specialist for his 200.000$/year website.
@AndyBeard: in another post he's saying "Sitemaps, contrary to what some have reported, are up and OK on Master New Media since a long time." so it's pretty hard to say if sitemaps error can be the problem or not. we have no certainties about facts and we cannot rely on his conclusions.
some one else notified him about some spam in comments in (at least) a couple of posts. but the website was coming back to its usual ranking before he knew that, so i'd discard even this one from possible causes.
maybe we'll find out the hidden h1 was the cause of it.
or maybe, it was just a glitch in Google :)
i'm afraid it's too late to find out what was wrong with it :)
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Story: PR7 Kicked Out Of Google For Text Link Ads: Master New Media Is Out Of Google Search Results