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nsputnik
Matt Cutts loves Jason, and this is why what he says is important to SEOs. If you don't like what Jason says, it is only a matter of time before Matt Cutts comes for you and your page rank! ;)
My last comment was supposed to be tongue-and-cheek, hence the ;) My point is that Matt would support all of Jason's arguments (maybe not the tone), that it is about adding relevance and value to search users over and above site owners. Yes, Matt coming after your page rank is silly, but there is some truth. Google changes their algorithm occasionally to deal with new exploits they don't like, right?
Having a site with a strategy around search, should Jason be throwing stones at black hats? But don't forget, he helped PayPerPost get banned by Google just by calling them out, no SEO tricks. Social media strategy/white hat/creating real value for people is less of an arms race then back hat SEO. Mahalo is just a good way to demonstrate successful non-black hat SEO strategy, along with using social media, trust, etc. While black hats are always trying to subvert the system, people like Jason are forward thinkers for stakeholders for Google, Yahoo, etc who need to fight spam. Jason is the ultimate white hat.
@nickycakes
Show me a nonexistent page that ranks high in search, or even shows up in natural search. I would not call Mahalo a search engine.
If Google decides through its algorithm that a Mahalo page deserves to rank high on a search result page, he must be doing something right.
I think what you are defining as value is just an opinion. Again, the search engines decide value.
Black/gray hat SEO is like a sport. It deliver value to their clients despite the ability to create the greatest value for possible search users. White hat and social media strategy deliver value to their clients, the client's potential customers (can happen completely outside of search), and search users.
Besides, don't you think it is important to know what your "enemy" is thinking? You need to know what you are up against, and listing to Jason is the best way.
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