Search engine optimization is a time taking and tricky business. It requires a lot of effort and hard work to rank in top. But the key phrases used to rank well on one search engine may totally fail or be less effective to rank on other search engines. Well all the majorly known search engines differ from each other in some form or the other. It is for this reason that some people create web pages for a particular search engines while the rest of the pages are created for other search engines. Usually a slight difference is present in these pages. So when indexing takes place the search engine crawlers might find the slightest difference and mark them as spam. To overcome these difficulties a robot.txt file is created which is a simple txt or word pad file that is uploaded in the root folder of your site.

Write the following

User-Agent: (Spider Name)

Disallow: (File Name)

To disallow all engines from indexing a file you simply use the * character where the engines name would usually be. However beware that the * character won't work on the Disallow line. Palcomonline.com

It is said Meta tags are important but how keywords are used is much more important. Keywords are a very important part of site optimization. They can be used in different ways. They can be included in the title, descriptions, text, alt text, images, folders can be named, titles of articles, anchor text while linking to other blogs etc. Keywords are still very important as they help us to identify what the entire website is all about. They should be properly scattered in the text keeping in mind the text to keyword ratio, keyword prominence, density, relativeness and position. Optimize pages with single or two or three keywords they will yield greater results.