reubenyau
Well why not pick on one of the biggest misused acronyms while we're at it. Why don't we use SEA (Search Engine Advertising) instead of PPC (Pay Per Click), since PPC describes a pricing model which can be applied to ads on other sites, not just search engines.
Thank goodness you can't buy black people on ebay anymore:
http://www.reubenyau.com/black-people-on-ebay-again/
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Story: Stop the Confusion! Use SEO Terms Correctly