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sarahdeh84
I'm not relly bothered by a few typo's or error's, either. Im sure their are a few in my blog posts. I was just complaning because Ive been seeing more and more blogs with really glaring erors throughout the posts. For instance, I red one blog today that didnt' have one complete sentence in the first two paragraphs'. Another blogger managed to put every single apostrophe in the wrong place. Iv'e also seen people using completely mispelled words (words that should have been caught by a word procesing program) in the titles' of their posts. It just kind of makes me feel like these people dont care very much about their work. ;)
I'm glad that people decided to comment on this one. For all of you who aren't bothered by spelling and grammar errors, that's great that you can judge content solely on the information it contains. However, I still feel that if you are writing professionally, taking the time to check your work over shows respect for yourself and your readers -- even if you don't manage to catch everything.
@flyingrose -- yes, the errors were intentional. It was meant to be a joke, but I guess it was a bit lame. Sorry for that.
I think the article wasn't totally clear on what is actually happening: while it's not new that you need to add negative keywords and use mostly exact match in order to exercise complete control over your campaign, I have noticed that the broad match keywords are generating increasingly irrelevant search queries. As the article says, the correct response to this is to increase your negative match keywords and use more exact match. However, it would be nice if the Google algorithms that broad match search queries to keywords were a little bit better. I'm not complaining, though, since it keeps my competition a step behind me!
As a newbie to search marketing (I've been doing it for less than a year), I have to say that the basics articles have been a great resource for me. Because I spend most of my time managing pay per click campaigns, I feel like a have a lot of knowledge concerning paid search but that I have some gaps to fill in when it comes to other types of SEM. I'm sure there are other people in the same position. I think that the great part about Sphinn is the ability it provides to sort through a lot of content and find the information that appeals to your unique search marketing interests and needs.
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Story: Bloggers, Would You Please Use Spellcheck?