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I have seen this story all over the place today... If you look a little closer you can see that its nothing more than a referral/affiliate for Innuity. Is WalMart really offering SEM? No.
Great article. I have a question though.
The work around is to basically validate that the search engine bots are in fact who they say they are via IPs, and if not include a noindex for proxies. Correct?
What is to prevent the proxies from just stripping out the noindex from pages? Especially if they are setup for malicious purposes.
I can see it working to prevent the typical proxy, but it seems to me that the major issue is when these are used in the form an attack on a website's position in the search engines.
Thanks Dan, I guess I didn't make it all the way through the comments.
The numbers are useful to some degree, but you have to keep in mind that you are looking at trends and not individual numbers. Sure there might be huge ups and downs, but it gives you a general idea of where you stand.
The value in FeedBurner is in the management side of things, not in pure stats. If you look at the feature set, the actual stats are a very small portion of what they offer.
Being able to segment readership is one thing, but I am not sure how you forfeit link authority. Search engines pick up the feeds and read the content and the links in them, not the actual url of the feed.
The SEO value is in the content being picked up and syndicated. I am not sure how their tracking URL's would affect your SEO position. Search engines don't index the tracking urls, they index the actual content url linking to your domain.
I don't believe that there is any significant SEO cost involved in using FeedBurner.
If anyone (including Google) were to look at the backlinks from one of the advertisers' site it would be obvious who is selling the links and who is buying the links. I agree it is more of a fear campaign, since there have not been any obvious repercussions some of the major publications. Seeing a site with 10,000 backlinks from sites that clearly are not related indicates something.
The trouble is that the buyers and sellers are not in fact being penalized, and so in order for others to compete they have to play the game too. It then perpetuates itself.
Story: Yahoo Indexes Google Adwords
@Tim- I agree with you, it seems a little far fetched to believe that all these links are from bookmarking. If you look at Business.com, you can see that it uses some of Google's ads on the right hand side. The links to these pages are intact within the HTML (convoluted, but intact). They must be pulling the ads via the adSense API rather than via an adSense javascript block.
http://www.business.com/search/rslt_default.asp?query=movers&search.x=0&search.y=0
Either way, you would suspect that Yahoo would be able to identify this.
Story: Sphinn Beta: Known Bugs
Voted on a comment, got this:
Parse error: parse error, unexpected $ in /var/www/html/sp/sphinn.com/templates_c/c_ef20b2b5fff08f636a080a9108ff9329.php on line 138
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Story: NEW at Wal-Mart: SEM Services