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The tech details reveal Chrome could be much more than a browser - it's much like an operating system. Can you say "Vista Killer?"
BTW, if anyone read the post earlier: you saw an unedited version of the press release without my comments. I corrected that. It's seems clear that AABC's real (or main) target is editorial policy that allows advertisers to bid on competitors' brand names.
@ DarkMatter: I completely agree. I've been offered the opportunity to interview an AABC spokesperson - will report back.
Thanks for the mention, Eric and Justin! people interested in Content Advertising might also benefit from my weekly column here.
Not sure I agree with the article's premise, which seems to be "During economic downturns, flashy ads work better than static ones." I think there's a case to be made that, in tough times, advertisers will gravitate to high-ROI ads - like plain 'ol Search PPC and other non-search PPC variants - see Marty's article here. In fact, some of the newer ad forms, like widgets/gadgets, may be "hot" now, but I think the ROI for such channelss is still apt to be lower than for PPC.
Dan etc. - re: Marty's landing page comment - I think he's referring to this recent announcement from Google: http://adwords.blogspot.com/2006/07/landing-page-quality-update.html
sorry all - this is the more recent refernce: http://adwords.blogspot.com/2008/03/landing-page-load-time-will-soon-be.html
Danny - great to see open discussion that will help turn down the volume a bit.
Being well-acquainted with the people on both sides, i can vouch for the fact that there are no "bad people" involved. The dust-ups have been, on some level, fascinating to watch, since one of the root causes is the fact that we're all bending and stretching this brand new communication medium, and by necessity making up the rules as we go along.
Nobody likes to see friends embarrass themsleves - and it seemed like the sum total of discourse was headed in that direction.
Marty's judgment this morning was clearly clouded by last night's red wine and chocolate. "PPC is not easy for people trying to make steady money from affiliate programs." Duh.
Story: SphinnCon North Carolina
We've got a cluster of clients in Raleigh/Durham, so I'd love to synch up a visit to them with a SphinnConn. My vote's for Asheville, too - it's totally groovy.
Hey, folks - sorry if my exuberance came across as too promotional and light on content. I really am a big fan of good software, and as a former programmer I really was blown away by the excellence in form and function that CrazyEgg represents. The spirit of the post was simply "Hey, friends and colleagues, take a look and you'll probably enjoy and benefit from it as much as I have."
This is a fascinating thread on a few levels.
First, to those whose comments run along the lines of "let's keep useful stories on top:" please pay closer attention to the fact that, like Digg etc., stories are ranked by the collective readership, not by the site owner's editorial policies or judgment. "Let's keep useful stories on top" seems to me to be similar to "Let's insist teenagers think about someting other than sex."
Second, social media has attracted attention and capital partially because, unlike "traditional media," the content is diverse, unstructured and un-moderated - like conversations at a block party in a demographically-mixed neighborhood - and a wide variety of styles and messages sweetens the pot. Sphinn benefits rom a rich range of writing styles, from first person to third person, from the very personal "Dudes, I just found something you gotta see!" to the more deliberately-constructed "Here's the result of our multi-year analysis of online buying trends."
As the author of the post, I accept the criticism as constructive and warranted. I wrote it while in my usual "multitasking at warp speed" mode, and I jumped to the conclusion that such a useful, well-constructed tool would have caught my attention previously, and therefore it was probably new.
But I don't think criticism of SEW is warranted. Blogs that accept posts from multiple authors rarely have the time and bandwidth to fact-check every nuance of every post.
May I please go back in time and take the word "New" out of the headline? ;-)
As Marty mentioned, at Clix we only do ROI-based fees (and we only do PPC campaign management and conversion optimization). We think the "percentage of spend" model, like CPM pricing, is anachronistic and mainly rewards continual increase in spending without regard to profitability.
Our clients love the ROI-based model, and it keeps us humping every day to improve clients' ROI - and also employing technology developed in-house to boost conversions - like our dynamic landing page generation software (affectionately known as "Dynamo").
This model also tends to make clients welcome our deep involvement in anything that affects conversions - e.g. landing page analysis and optimization, analytics, and shopping process optimization.
Scott, with clients who are launching new businesses, or have no PPC history, we negotiate a flot fee deal and agree to revisit the compensation formula as soon as enough data has accumulated to derive one.
We've encountered a few situations where we and the client concluded an ROI-based compensation scheme wouldn't work for us, and amicably parted company - but the initial flat fee more than covered my costs.
Feydakin, you're right that phone sales are a challenge. In some cases we track them and get compensated. In others we write them off because we're making such good money via commissions on directly trackable web sales.
Basically the "squishier" the situation, the more often we add a flat fee at least up front, and/or negotiate a higher percentage of whatever metric we can measure as accurately as possible.
I know this may be hard to believe, but we're seeing dramatic improvement in Yahoo's agency support. Someone over there finally noticed how good a job Google has been doing, and is even emulating some of their tactics and their communication style.
I agree - and let's not forget that Google will soon need to decide what to do with this:
[DONE] Love it! One suggestion: make adding Friends easier. Include "Add to Friends" buttons in profiles,
[NOT LIKELY] the Network list, etc.
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Story: Google Chrome Browser