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Story: Who Really Clicks on Ads?

from tattertech 311 days ago #

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CPC is definitely overvalued at the moment. I believe this year, you're going to see a substantial rise in other metrics. Although CPM is picking up in certain areas, I think different types of CPAs will rise in popularity (a few ad networks are already extremely strong in CPA having a decent competitive edge in it and having been used by top advertisers for years).

And of course as more traditional brand advertisers come on board, we'll see more CPM spending - although I would fully expect an emphasis on metrics on the back end.

Story: Google Reputation Management Disaster With Open Social

from tattertech 386 days ago #

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This to me is a little bit extremist, although I don't want to say entirely inaccurate. The fact is (at least to me) the idea behind OpenSocial is quite cool - but the idea of a company answering to investors (even if ridiculous gullible investors on the whole) actually controlling such a platform without a means to monetization is just ridiculous.