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haha, moral of the story: Don't send out spammy link exchanges anymore...really uneffective. :)
I think its a great idea as well. Are you thinking of a paid service or something you'll be adding within your column at SEL? You discussed last week or a couple of weeks ago that you have fallen victim to spreading yourself too thinly (don't we all in this industry) so wanted to make sure if this is a paid service, that the value will stay coherent over time. Something to think about.
After reading that report recently that said 2008 is really going to be the turning point for small business to come on the internet train, I started thinking more and more to making packages catering to SMBs.
This year, we're working hard developing strategic small business offerings that add value on their end while making us a profit. It can be done, but you have to be focused on the plan, as well as sales side. The education process with local SMBs need to happen.
@ oilman - Are you talking about consulting? Because other then that, I'd say its the SEO companies fault. Sales people hyping up the service they're selling, only to have the SEO do a piss-poor job, because the sales staff over-sold the job. Most of the medium size SEO companies sell SEO, as in, "We'll do everything for you, don't worry about a thinkg". 4-6 months into the campaign and nothing's been done... who's fault is that? Of course, you could throw some of the blame onto the client, as he should've been proactive, but again, its the SEO companies at fault.
@johnandrews - I can see your arguement; that's why in our contracts, we specifically state if URL re-structuring or other coding challenges/additions need to be added for SEO benefits, then we have the full cooperation of IT, programmers or anyone else within their organizatin. We don't want our hands tied and get the same response you just gave - lack of performance.
This site has the option for rebuttals from the SEO company. So its not just one-sided. I see the arguement that if one side is shining, that side is bias towards its own opinion of the contract. Having the discussion open from both parties leaves it open for future potential clients to make a rational decision on choosing that company.
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