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I have been working with the Insight data. Google are using a multiplier/ratio to modify the search volume data. I'd be interested to know what others have found when you compare search volume data from your own Google PPC campaigns to what Google Inisight tells you.
I got to a multiplier of 50-80 for financial terms. Has anyone else tried to match Google insight with Google PPC data?
Coast Digital insight findings - http://www.coastdigital.co.uk/whats-new/blog/
We have run some tests comparing Google insight data with Google Adwords/PPC data and quickly found a multiplier/factor that Google are using to modify the real search volume into the volumes output in Google insight.
We got to a multiplier of 50-80 for financial terms. (as in you multiply what Inisght tells you by 50-80 and you get a VERY good idea of the actual search volume.
Come see our results on the Coast Digital blog - http://www.coastdigital.co.uk/whats-new/blog/
We've charted the results over the past 7 months worth of data and got a really tight match between Google insight and Adwords.
I'd be interested to hear what others have found.
Robin
My humble opinion - I think its good for the user but means your site has to work extra hard at orientating new website visitors.... if you drop people into deep content you don't have the benefit of page and message heirachy. If you are the website owner you are going to have to work even harder at cross-selling in the sales basket.
How much? That works out to be over $1,500 per hour - a handy little earner for Microsoft. I can't get the numbers to add up - paying $1,500 per hour for SEO consultancy on a search engine with only 5% market share. Does that mean if Google offered the service it would be worth +$25,000 per hour?
MSN may be able to tell you how to get top of their own engine but I bet their seo advice is a bit clumsy for getting results on Google.
Nice post. You confirmed a number of my suspicions on SEO.... I'm learning a whole heap everyday.
I've been testing blogging platforms on a personal little project of mine. Admittedly the topic is pretty niche (I'm targeting Apple users - enter Apple versus PC debate here) but with a simple tweak to my internal links and pretty much no external links, my site jumped to P1 for its primary keyword target and P4 and P5 for all my secondary keyword targets.
I hope that once the domain age matures I'll get another bump up the ranks. Any thoughts on domain age and the effects on SERPs?
The blogging platofrm - Hurrah for a copy of the self-hosted Wordpress.
Awesome article Jamrock. International search engine optimisation is one of those 'difficult to get your head around' topics and its great to see your views.
Would be great if you could provide me with 5 killer tips on what to do (or be aware of) when building global websites. Do you think you could add a comment to the blog with this in... would help me a lot.
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Story: Google Insights for Search - New Killer Keyword Research Tool