AndreyMilyan

The revenue rationale behind Quality Score is that users will click on fewer ads over time if the ads that are being served are not relevant. This theory, however, is based on the assumption that ‘low quality’ ads can be replaced with ‘high quality’ read more »
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We've heard about Android, aka GPhone. We've buzzed about Google OS. It might be time for Google credit card... read more »
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The negative keyword tool is gone from Google AdWords interface. But why? David Rodnitzky shares his two theories as to where Google might be going with this. read more »
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Ryan from Copyblogger brainstorms on what it means to be an authority and the strategies required to become an authority in your field. read more »
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"No matter how funny you are (or think you are), you’ll hurt your conversions simply because some people won’t get it and they’ll be distracted from the path you’re trying to keep them on." read more »
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"It seems that with so much competition and so many “opinions” that companies are getting confused about what really is conversion rate optimization. More so, I think companies misunderstand the connection (or correlation) between conversion rate op read more »
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Kevin Gold, one of our long time contributors, has been spending a great deal of time lately working with clients on landing page optimization. Here is an excellent article of his outlining five factors to always consider when working on designing a read more »
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