Chris1

Avatar Posted By: Chris1 4 days ago
Topic Type: News Story (Jump to http://www.benedelman.org)
Category: Google AdWords
Ever wonder why it seems much more difficult than it should be to copy campaigns from Google AdWords to Yahoo Search Marketing or MSN AdCenter if you are using Google AdWords API? Ben Edelman explains why...

To use the Google AdWords API, a soft read more »
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Avatar Posted By: Chris1 18 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Web Analytics
Jon Miller (Search Engine Land): "Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially m read more »
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Avatar Posted By: Chris1 53 days ago
Topic Type: News Story (Jump to http://www.optimizeandprophesize.com)
Category: Web Analytics
In depth guide (6 post series) on multivariate testing from Jonathan Mendez.

"If you’re just getting started with MVT hopefully this helps make sense of it all to you. If you’re already experienced hopefully this will give you some new ideas and read more »
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Avatar Posted By: Chris1 83 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
Since this was posted on Friday, I updated the title.

From Barry's article: "As expected Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. So if you are running ad campaigns on Yahoo Search Marketin read more »
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Avatar Posted By: Chris1 121 days ago
Topic Type: Discussion
Category: Sphinn Zone
For a site that is an authority on all things search, Sphinn sure seems to have a rather lackluster search function. With the amount of content available here, it can be very difficult to find what you are looking for if it is not "hot" at the mome read more »
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Avatar Posted By: Chris1 135 days ago
Topic Type: News Story (Jump to http://www.news.com)
Category: Microsoft Searching
Interview with Bill Gates where he discusses the reasoning beind Microsoft's (failed) bid for Yahoo.

"We have a strategy for competing in the search space that Google dominates today, that we'll pursue that we had before we made the Yahoo offer, read more »
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Avatar Posted By: Chris1 144 days ago
Topic Type: News Story (Jump to http://humour.200ok.com.au)
Category: Domaining
All of these are companies that didn't spend quite enough time considering how their online names might appear - and be misread... read more »
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Avatar Posted By: Chris1 163 days ago
Topic Type: News Story (Jump to http://www.clickz.com)
Category: Paid Search
In PPC search, many people see efficiency as the process of maximizing the yield of a paid-placement campaign by adjusting all the variables the engine provides, either through the API (define) or through a Web-based interface. Don't get me wrong, e read more »
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Avatar Posted By: Chris1 201 days ago
Topic Type: News Story (Jump to http://www.optimizeandprophesize.com)
Category: Web Analytics
From Jonathan Mendez's Blog: "This list compiles the most counterintuitive and therefore most interesting test results from multivariate and A/B (or split) tests I was involved in over the past year. I thought that this would be more valuable, a bet read more »
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Avatar Posted By: Chris1 236 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: Blogging
Lisa Barone of BruceClay.com does an excellent job of recapping 17 sessions from Blogworld 2007. read more »
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Avatar Posted By: Chris1 279 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
Yahoo has announced that later this month, it will launch a new feature for its paid search product: "Blocked Domains". This will allow advertisers to exclude search traffic from any domain in the Yahoo search network. Google offers this for ads i read more »
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Avatar Posted By: Chris1 286 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
From the official Google AdWords Blog: "We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your RO read more »
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