ChrisOD

SEO copywriting is now all about response-oriented copy—concepts and words that ultimately result in a favorable action from the reader.

(Almost a year old, but still very useful article from CopyBlogger) read more »
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Rand provides a recap of the (seemingly heated) "Are Paid Links Evil" session from SES San Jose. Speakers at the session included Matt Cutts, Michael Gray, Todd Malicoat, Todd Friesen, Greg Boser and Andy Baio.

Prepare yourself to nod, sigh and read more »
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Imagine yourself in a dentist’s chair for a moment (what a way to start an article).

Having just finished your bi-annual examination, the dentist sighs loudly and says:

“Bad news Mr Paston, you have a number of problems with your posterior t read more »
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In the past couple of months, I have been thrown headlong into an SEO position at my agency and my life has changed dramatically.

My nights are now marked by 2 or 3 hours of sleep, my first drink in a morning is at the very least 40% proof and I read more »
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