Cumbrowski

Will software patents finally become a thing of the past? Search Engine Land reports on the article of a Legal blog that argues just that, using the famous (patented) Google PageRank algorithm as an example. read more »
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200 Million times per day are people wasting about 10 seconds each time on Captcha checks that are designed to put off spammers and cheaters with automated scripts. This vasted time and energy is now put to good use to help digitizing old printed bo read more »
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In case you forgot what real world printed books are over all the blogging and feel like trying one out again for a change. Here are six recommendations for newly published books about Internet marketing. Changing the medium does not mean that you h read more »
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Why big brands should leverage social media and what do they have to watch out for, if they decide to jump on the social bandwagon. What are the slip falls, what are the dangers, the do's and don'ts, the possible rewards. A very detailed and compreh read more »
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This post was probably overlooked by many because of SMX in California. It raises questions about the history and future of search, the problems and challenges that come with volume and individuals who try to game the system. Problems, which will pr read more »
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A detailed questionnaire for webmasters to ask themselves about their own website. It is unlikely that you can answer all of the questions with yes, but it shows you where you stand today and where you could potentially improve on in the near future read more »
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Essential information and questions people have to ask themselves before they engage in affiliate marketing. Along the way were also some urban myths debunked and some tips provided. read more »
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Yep, a standard is in the formation process and the big guys are on the boat, the big G, Facebook, Plaxo and even Microsoft. read more »
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Blog spam gets more sophisticated. It's not automated scripts anymore or an army of people from 3rd world countries adding "me too" comments to blogs for $1/h. Spammers search selectively for blogs that do-follow comments, fit their niche and add ta read more »
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A case study of a bad example of how a security breach was handled by Google and a lesson for everybody else about the importance of having a plan in place if the unlikely event does happens, because there is no such thing as 100% security. A subjec read more »
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Search Engine Journal's Blog Awards 2007. Best Blog for the category "Best Affiliate Marketing Blog" is ShoeMoney.com. Congrats Jeremy, it's well deserved. read more »
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There are theoretically about 4,000 possible domains for the .com, .net and .org top level domains with one or two characters alone. Why are there only so few? How did those few domains registered in the first place? read more »
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Search Engine Journal Blog Awards 2007 results for best Google Blog Not Owned by Google! Congratulations to Philipp Lenssen at Google Blogoscoped. read more »
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Rundown by Heather Paulson on the SEO ranking factors, but very technical, based on the actual mathematical models behind things that I would explain in plain English like "you need more and better links to that page with the keyword phrase as the a read more »
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Jeremy published general web analytics stats for his blog at shoemoney.com for virtually the whole year of 2007 and also the revenue figures and cost (excluding time spent for the blogging itself). Very interesting and an opportunity to see where yo read more »
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It was time to write about bugs and usability issues of various non-search related tools and services by Google. But it is more than a rant or bug report, it also provides ideas and suggestions for general improvements. read more »
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Multiple touch-point tracking and analysis provides the basis for a possible solution for existing channel conflicts between an advertisers different on-line and offline marketing campaigns and also with affiliates who promote the advertisers offer read more »
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Too much focus is on customer acquisition, which is much more expensive than customer retention. Here are some tips and information how to leverage customers you already got to the full potential. It is easier to get existing customers to spend more read more »
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This is a brief introduction to social media optimization and word of mouth marketing in the era of Web 2.0 and social networking. It is targeted to marketing executives who are experienced old media marketers to help them to understand the recent c read more »
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SEO 101, the fundamental steps a business has to take to be successful promoting their site via organic search engine optimization. This is a high level overview for marketing executives and internet marketing strategists and not a technical referen read more »
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This issue came up during the SEO Design and Organic Site Structure session on Wednesday at PubCon 2007. The answers by the panelists were not 100% satisfactory. Here is a much more comprehensive look at the problem and the four possible solutions t read more »
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A fundamental guide for businesses about how to optimize your website for search engines for increased organic and free traffic to your site and maximum conversion and ROI. read more »
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How much stuff from Wikipedia ranks in the top 10 of the SERPs? What kind of stuff ranks in the top 10 of the SERPs and what does not? What is junk and what is quality content and how can a user and/or search engine engineers determine, which of the read more »
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Tips and suggestions for podcasters or businesses who consider launching a podcast. Learn what to do and why, on-line and offline. read more »
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Search Marketing Expo

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