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DanThornton

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How CNN and Citizen Journalism can move forwards…

Posted By: DanThornton 9 days ago
Topic Type: News Story (Jump to http://thewayoftheweb.net)
Category: News Sites

Citizen Journalism is far too big to be sullied by a fake report on CNN's iReport.
But it should be a lesson to make site owners more aware of the risks of using an unmoderated system - and hopefully it will increase the use of various methods to p read more »

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Is Jamie Oliver providing the best Word of Mouth Marketing case study?

Posted By: DanThornton 15 days ago
Topic Type: News Story (Jump to http://thewayoftheweb.net)
Category: Networking

Jamie Oliver is using the principles of Word of Mouth and Social Media marketing as the basis for his new national television show.
He's attempting to convince a town of 250,000 to change to a healthy diet - and he's doing it by seeding ideas with read more »

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If you want a busy homepage, let your users organise it

Posted By: DanThornton 144 days ago
Topic Type: News Story (Jump to http://thewayoftheweb.net)
Category: Usability

For years, the advice has been to create the most simple homepage you can - but the rise of social media means that it isn't the case any more... read more »

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Measuring marriage - and social media

Posted By: DanThornton 149 days ago
Topic Type: News Story (Jump to http://thewayoftheweb.net)
Category: Other Online Marketing

Whenever social media marketing measurement is discussed, a quote is brought out that it's like 'figuring out if you have a good marriage', and therefore metrics aren't useful. But actually you can measure both marriage and social media if you reall read more »

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