DaveDavis

Avatar Went Hot: July 2, 2008 - 12:00 pm
Posted By: DaveDavis 3 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Paid Search
For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
2 Comments     
Avatar Posted By: DaveDavis 4 days ago
Topic Type: News Story (Jump to http://web-professor.net)
Category: Other Search Marketing
These nine post and tools are some of my favorites that I have written. They include the top tips, scripts, and tools to make your online life more profitable. read more »
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Avatar Posted By: DaveDavis 28 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Web Analytics
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what inform read more »
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Avatar Posted By: DaveDavis 29 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo SEO
Just a few weeks ago, people started noticing that the Yahoo Directory lost Google PageRank. Well, not the home page of the Yahoo Directory, but the inside directory listing pages. The pages that link to your site and, in the past, past PageRank and read more »
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Avatar Posted By: DaveDavis 30 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: SEM
Another fantastic article by Joe of PPC hero in their latest ROI series. At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google An read more »
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Avatar Posted By: DaveDavis 32 days ago
Topic Type: News Story (Jump to http://www.semgeek.com)
Category: SEM
Do you think the "traditional PPC client" has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to "phrase" match to [exact match] caused the CPC read more »
1 Comment     
Avatar Went Hot: June 3, 2008 - 1:12 am
Posted By: DaveDavis 33 days ago
Topic Type: News Story (Jump to http://www.vanseodesign.com)
Category: Search Marketing
Fantastic (as usual) roundup of all the best SEO and SEM blog posts for the month of May by Steven Bradley of VanSEO fame.

Makes for a great Sunday morning read. read more »
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Avatar Posted By: DaveDavis 38 days ago
Topic Type: News Story (Jump to http://www.ppc-advice.com)
Category: Google AdWords
A few days ago Google announced that it would start serving third party ads on North American sites serving Google Adsense (i.e. the Content Network). Our industry is well aware that the Content Network can be like the wild west, where heroes are fe read more »
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Avatar Posted By: DaveDavis 42 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Google AdWords
Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for ad read more »
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Avatar Went Hot: May 20, 2008 - 11:39 pm
Posted By: DaveDavis 46 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
Before I break down Yahoo!’s post, let me first share a dirty little secret. Today is the first time I’ve ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don’t agree with everything read more »
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Avatar Went Hot: May 20, 2008 - 10:55 am
Posted By: DaveDavis 46 days ago
Topic Type: News Story (Jump to http://www.sparkinternetmarketing.com)
Category: SEO
With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD. read more »
12 Comments     
Avatar Went Hot: May 20, 2008 - 6:36 am
Posted By: DaveDavis 46 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Other Online Marketing
As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new one read more »
2 Comments     
Avatar Went Hot: May 19, 2008 - 3:56 am
Posted By: DaveDavis 47 days ago
Topic Type: News Story (Jump to http://www.seo-scientist.com)
Category: Google SEO
It seems like Google are applying their penalties all over the place. Instead of manually punishing sites, they came up with all these red flags that can send your site into the depths of -60 / -300 / -950 penalty/filter. The penalties are site spec read more »
3 Comments     
Avatar Went Hot: May 9, 2008 - 8:51 am
Posted By: DaveDavis 59 days ago
Topic Type: News Story (Jump to http://www.semgeek.com)
Category: Google AdWords
If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
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Avatar Went Hot: May 6, 2008 - 4:35 pm
Posted By: DaveDavis 61 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: SEO
Want to figure out what keywords a competitor is optimizing for? Want to avoid getting your keyword research ripped off? Gab shows how. read more »
8 Comments     
Avatar Went Hot: May 2, 2008 - 9:38 am
Posted By: DaveDavis 65 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Search Marketing
Short article on using PPC typo campaigns to optimize for organic rankings with lower competition. read more »
2 Comments     
Avatar Went Hot: March 31, 2008 - 10:30 am
Posted By: DaveDavis 95 days ago
Topic Type: News Story (Jump to http://tools.seobook.com)
Category: SEO
Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines. read more »
13 Comments     
Avatar Went Hot: March 13, 2008 - 1:36 pm
Posted By: DaveDavis 114 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: SEO
The key is to start using SEO strategies before they become popular. The only way to do this is to either take a very lucky guess at what signals Google might use in the future (such as bookmarks) OR to try as many aggressive organic marketing strat read more »
2 Comments     
Avatar Posted By: DaveDavis 120 days ago
Topic Type: News Story (Jump to http://blog.wired.com)
Category: Google SEO
Among search geeks and online marketers, Matt Cutts is like an internet god. As head of the quality team at Google, his job is to keep unwanted spam from landing prominently in search results, which, in some ways, pits him against online marketers w read more »
2 Comments     
Avatar Went Hot: March 5, 2008 - 9:19 am
Posted By: DaveDavis 122 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Google AdWords
This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.

The big question is does Google set a table or range or is this fastest to slowest for ranking impact? read more »
2 Comments     
Avatar Went Hot: March 6, 2008 - 10:58 am
Posted By: DaveDavis 122 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: SEO
Another great article by Patrick. From the site: The problem with switching to another method of search is that it won’t stop SEO. SEO is about optimising a site so that it gets higher rankings in a search engine - it doesn’t matter whether the sear read more »
1 Comment     
Avatar Posted By: DaveDavis 122 days ago
Topic Type: News Story (Jump to http://www.altogetherdigital.com)
Category: Usability
Continuing our series of presentations designed to spread learning about the latest trends, tools & technologies in digital marketing, we invited the lovely people from eye-tracking company User Vision to come in and talk to us. You can see the pres read more »
2 Comments     
Avatar Went Hot: March 3, 2008 - 3:35 pm
Posted By: DaveDavis 124 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: Link Building
There are two totally separate aspects to a linkbuilding campaign and a lot of people choose the wrong methods and lose out on rankings as a result... read more »
4 Comments     
Avatar Went Hot: February 12, 2008 - 9:26 pm
Posted By: DaveDavis 143 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Google AdWords
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing few except read more »
11 Comments     
Avatar Went Hot: February 5, 2008 - 8:36 pm
Posted By: DaveDavis 150 days ago
Topic Type: News Story (Jump to http://www.cheaprevolution.com)
Category: Other Search Marketing
Browse through courses from MIT and other reputable schools across six categories - Marketing and Sales, Management, Legal, Finance and Technology/Product. read more »
6 Comments     

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