DavidWallace

It ALMOST seems like a standard in the industry…the mysterious link builder…hiding behind closed doors…where do they get all those quality links? How can I get some of those much sought after links for my client? The answer to this old-age question read more »
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From Copyblogger: Your copy might focus on benefits instead of features, have the right balance of emotion to logic, and maybe you’ve even snagged the reader’s attention with an arresting headline. But after your reader clicks through, does your cop read more »
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Ann Smarty writes, "Sometimes you don’t know what exactly you are looking for. That’s when wildcard search may come in handy. Wildcard search can be used as placeholder for any sequence of characters or words. It is a seldom discussed search operato read more »
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Patrick Altoft writes, "Most people spend way too much time trying to use Digg to send traffic to their websites. The time and effort it takes to understand and befriend the Digg community and get your content onto the front page is disproportional read more »
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Stoney deGeyter asks the question, "When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?" read more »
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The video of "You&A With Matt Cutts," a session at SMX Advanced where Google's Matt Cutts took questions from the audience on a wide variety of topics has been posted on SEL. Additionly, recaps of the "Give It Up" session have now been posted as the read more »
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Give It Up! - No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed for the now trad read more »
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Stoney degeyter writes, "When providing SEO advice on the topic of website design, we often warn against placing important content into images. This is because search engines can't read images like a person can. To them, an image with text is just a read more »
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Ann Smarty has put together a short all-in-one guide to summarize what we know about SEO for URLs. read more »
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Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterd read more »
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Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday. read more »
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Lisa Barone writes, "Though the conversation on Twitter is often about how unreliable Twitter is, people are still flocking to the service. But I don't think they're doing that because Twitter has brand itself as a failure. People have stuck by Twit read more »
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Jennifer Laycock writes, "So, you are the marketing manager of your firm, and you've finally decided to pull the trigger and hire the search engine optimization company that you've been talking to for months. The budget has been cleared, the SEO fir read more »
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Michael Gray writes, "Last night I was using Google Maps to get directions and noticed a new feature, a camera icon located next to each of the steps on Google Maps. When I clicked on the icon I saw a picture of my house!" He goes on to write, "... read more »
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Li Evans writes, "Inherently Flash itself still has optimization drawbacks. So Google's saying they can crawl buttons, urls, etc. in Flash, but that doesn't mean that Flash offers the best way to be optimized for the content you are trying to presen read more »
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Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
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Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche read more »
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David Mihm looks why InfoUSA, SuperPages, Acxiom, Localeze, Yelp and InsiderPages are so important in local search. read more »
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Adobe has today announced a new plugin that will allow Google and Yahoo to start indexing Flash content and help them make sense of the millions of Flash documents out there. read more »
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As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on th read more »
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Debra Mastaler writes, "In my opinion, there are a lot of free and paid directories that are worthless for various reasons. Here's the short litmus test I use when trying to decide if a Directory is worth my time or money." read more »
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According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. These statistics make video an attractive means for advertisers to reach their audience. So far, however, online video sites are finding that users want to read more »
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Twellow.com is a new Twitter directory that gives everyone a single place to explore hundreds of thousands of Twitter members in dozens of communities easily and efficiently. The site was launched in Alpha this week and Scott Clark took some time t read more »
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Stoney deGeyter writes, "Moving your site to a new domain is remarkably similar to moving to a new physical address. One of the primary areas of concern is making sure the search engines not only continue to deliver traffic to your new location, but read more »
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Mack Collier writes, "More businesses than ever are exploring the possibility of using social media tools and sites to help grow their business. But many of these efforts aren't very effective, and I think that is due to many businesses simply misu read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008