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Sharad Verma of Yahoo Search said, "'ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but e read more »
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Methods for creating brand awareness through online communities; the only cost, is your time. There are two specific ways mentioned in the post. read more »
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Many people believe that their results drop in rankings because Google has penalised them, others believe that these penalties don’t exist and that a drop in rankings can be attributed to Google’s re-indexing. Both sides have valid points, as well a read more »
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Many say content is king, but I would like to take it a step further and say content is god. The line between content and advertising is blurring and one of the major ways to be recognised online is to have content that others seek. The days of adve read more »
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You go to a search engine, and type some query terms in the search box. A list of results is returned by the search engine, and you visit a link to one of the results that appears. Looking through the page, you may not see your query terms on the pa read more »
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In my colleague Matt Lester's recent Search Engine Land column he discussed ten tips for a more effective paid search campaign. For this article, I'll follow up Matt's advice with ten tips to help you develop a more effective Search engine optimizat read more »
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It’s amazing to think that just about ‘anyone’ can write an article about ‘anybody’ or ‘anything’ on Wikipedia. Is it just me, or does that concept seem faulty at best? The only advantage of this system is that masses of information can be quickly w read more »
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Microsoft has launched (an appropriate metaphor this time) its Worldwide Telescope desktop application. You must download the software, but then you're treated to a beautiful array of images and "guided tours" of the cosmos. Intended for science edu read more »
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Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites. read more »
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Google Is A Malware Site (Says Yahoo) from TechCrunch reports a funny bug at Yahoo, that accidently made it look like Google's home page had Malware on it, based on the Yahoo SearchScan feature that was recently launched. read more »
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After nearly two years in the making -- and plenty of hype -- Powerset has finally rolled out a "natural language" search engine. It's not a Google killer. It's barely a business model right now. But at least it's something the world can finally pla read more »
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Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page, for select search queries. The search results that trigger the special "Glue Pages" run across searches in health read more »
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Yahoo! Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee's SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title in the search read more »
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Humans come in two models: men and women. Despite rampant political correctness, there are distinct differences between us (in case you hadn't noticed). This column looks at some of the cognitive and neurological differences (I tried to keep my comp read more »
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Is it just me or has Google gone into overdrive? Titus Hoskins explains why the rankings in Google are rising and dropping on a daily basis. read more »
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An SEO, posing as Micheal Scofield from Prison Break, confesses a few disagreements he has with the current "phrase based search". What are we missing semantically from the single-query search experience and when are we gonna get some proper darn se read more »
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A post on how to find and then optimize your main targeted phrases. read more »
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A post giving important internal site structure tips. read more »
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A post on how to take full advantage of social marketing while still being a true member of the community. read more »
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Some tips on optimizing for local search and reasons why it shouldn't be ignored. read more »
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Tips for internal site structure. read more »
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Take a virtual tour of the data center belonging to a major ISP. read more »
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Google and there double standards! read more »
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