Eloi

Avatar Posted By: Eloi 50 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo Paid Search
SEO roundtable stating that Yahoo is raising CPCs by 25%!! Yahoo's excuse is that there is "increased consumer buying activity..." which is just crazy. Wow, monetization gone mad. read more »
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Avatar Posted By: Eloi 82 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Google AdWords
Another great post from PPC Hero detailing how to find sites to target on the Content Network... 3 Methods are outlined, and results are discussed to provide the best research methodology. read more »
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Avatar Posted By: Eloi 225 days ago
Topic Type: News Story (Jump to http://news.bbc.co.uk)
Category: Google AdWords
Here it is, Google will undertake a 2 week test placing ads on the Yahoo search website.
Will Yahoo become part of Google's "Search Network" like Ask, or is Yahoo just trying to increase MSN's bid? Anyhow, this must infuriate MSN a little... read more »
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Avatar Posted By: Eloi 256 days ago
Topic Type: News Story (Jump to http://www.pandia.com)
Category: Google Searching
So what's going on over at Ask? Is it the end of the search engine that was number 2 in the UK at Xmas 2007? There have been lots of rumours flying around, and is the business model of an information portal aimed at women really plausible? read more »
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Avatar Posted By: Eloi 280 days ago
Topic Type: News Story (Jump to http://blogs.guardian.co.uk)
Category: Blogging
We laughed so much today reading not this blog, but the comments. This is the perfect example of how Social Media can completely BLOW UP in your face if you do it the wrong way... I hope everyone enjoys it as much as I do!

Post your favorite bits read more »
3 Comments     
Avatar Posted By: Eloi 309 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
This year's Searchlight awards will be held in New York City. The Searchlight awards are a great way to gain exposure for your business. Paid Search Marketers are encouraged to submit their campaigns for consideration; the best PPC campaign will tri read more »
1 Comment     
Avatar Posted By: Eloi 320 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google Searching
Great post by Steve Baker here, explaining why the 'bomb' dropped by Stuart Small (80% searchers click organic results, 20% click PPC) is in fact not that accurate due to the changing natures of search, navigational searches in particular. read more »
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Avatar Posted By: Eloi 355 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Search Marketing
Vince Cerf interviews Chris DeWolfe (MySpace), Chad Hurley (YouTube), Maurice Levy (Publicis), Biz Stone (Twitter), Peter Norvig (Google) and more...

A Gem of an article featured in Monday's Media section of the Guardian, this week edited by Vin read more »
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Avatar Posted By: Eloi 366 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Google AdWords
Another great post from the PPC heroes explaining how to create and implement a new Pay Per Action campaign, recently made available by Google. Best bit: you will probably get loads of free traffic... read more »
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Avatar Posted By: Eloi 369 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
I could not have come up with a better name myself... Check the competition's ad copy with YSM's new tool. read more »
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Avatar Posted By: Eloi 369 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Search Marketing
Article about Writing for Search Engines featured in today's Media Guardian, one of the UK's most prominent newspaper Media sections. read more »
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Avatar Posted By: Eloi 369 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Search Marketing
One of two articles on Search Marketing and SEO in today's MediaGuardian. A worthwhile article which although simplistic, underlines the way SEO is coming to the light of traditional media. read more »
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Avatar Posted By: Eloi 375 days ago
Topic Type: News Story (Jump to http://www.justsearching.co.uk)
Category: Yahoo Paid Search
Today, Yahoo announced that they will cut off ads with long descriptions. This means that from mid-November, any ad with over 75 characters will not appear. We therefore need to update our ads if we do not want to have bad surprises at the end of th read more »
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Avatar Posted By: Eloi 379 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Blogging
From surfers to tea fans, Britain's blogging army is now 4m strong. Writing from bedrooms, lounges and internet cafes across the country, the legion of British bloggers are keeping track of their lives through online diaries, social networking servi read more »
4 Comments     
Avatar Posted By: Eloi 379 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Social Media
The famous and critically acclaimed singer/songwriter Lily Allen is starting a new show on the BBC, largely based on a Social Media format. Lily Allen's career was propelled by social networking site MySpace, and the BBC wants to use her fan base to read more »
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Avatar Posted By: Eloi 381 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
That's right! You heard my Adwords!
You can now advertise on the radio using Google AdWords. I always thought Google would remain in the text-based areas of search, marketing and advertising, but it seems the Internet giant has decided to also incl read more »
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Avatar Posted By: Eloi 382 days ago
Topic Type: News Story (Jump to http://googleblog.blogspot.com)
Category: Google
From the Google official blog, they explain exactly what is going on at the moment with talk of Gphones and developer platforms... read more »
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Avatar Posted By: Eloi 382 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Google
A great and detailed post from Andy Beal's marketing pilgrim outlining the latest developments in Google's telecoms plans!
There will be an announcement today about the future of the mobile platform based on linux... read more »
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Avatar Posted By: Eloi 388 days ago
Topic Type: News Story (Jump to http://analytics.blogspot.com)
Category: Google
I hope it's like TV's Brat camps!
Immagine an SEO Boot Camp with Cutts, Chow, Calacanis, Sullivan and all... read more »
2 Comments     
Avatar Posted By: Eloi 388 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google Searching
Great post explaining the technicalities of 301 redirecting, and showing how it works with detailed graphs and data... I have also heard of 'Bait and Switch' tactitcs that can be used to transfer PR and link juice... read more »
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Avatar Posted By: Eloi 393 days ago
Topic Type: News Story (Jump to http://www.sitevisibility.co.uk)
Category: Google AdWords
Tis Christmas approaching, and the time is not for debating whether Santa Claus exists or not, nor to faf about Page Rank, the Time is for you to adapt your PPC campaign for Christmas and Acquire a chunk of your Competitors’ (in this case, Santa’s) read more »
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Avatar Posted By: Eloi 394 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
Good post explaining to PPC managerswhat they need to do in order to have quality ads that keep/achieve a low CPC...
The Ad Preview tool is also good for reducing your impressions and increasing your CTR read more »
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Avatar Posted By: Eloi 397 days ago
Topic Type: News Story (Jump to http://youtube.com)
Category: Google
Video interview of the founders of Google at Zeitgeist '07

Enjoy! read more »
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Avatar Posted By: Eloi 400 days ago
Topic Type: News Story (Jump to http://www.sitevisibility.co.uk)
Category: Google AdWords
Last month I blogged about how to revise for the test, as I found it hard to obtain information about the test from one source.
People blogging about AdWords tend to focus on one aspect or functionality of the service, so my aim here is to give ad read more »
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Avatar Posted By: Eloi 401 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Google AdSense
Google is actively recruiting third-party developers with applications on Facebook to run Adsense ads within applications pages, VentureBeat has learned.

These aren’t just any old Adsense ads, according to our sources — developers have been inser read more »
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