EricLander

Avatar Went Hot: June 25, 2008 - 1:41 pm
Posted By: EricLander 9 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Blogging
John Carcutt wins the Search Engine Journal blogging contest, and donates $10,00 in prizes... "One of my best friends growing up recently moved to a remote area of Mexico to build and operate an orphanage. I plan on donating a majority of the prizes read more »
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Avatar Went Hot: June 20, 2008 - 10:45 am
Posted By: EricLander 14 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: Google SEO
A great article here from Michael Gray (GrayWolf) on the borderline hypocrisy that Google practices when dealing with paid linking and search. Worth a read as it contains some solid examples as well. read more »
14 Comments     
Avatar Went Hot: June 18, 2008 - 5:07 pm
Posted By: EricLander 16 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO
This article focuses on an underlying message from Michael Gray's SMX Advanced presentation -- Is sculpting Google PageRank worth it? This post then goes on to introduce five safe and simple tips to get started with PageRank sculpting. read more »
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Avatar Went Hot: June 13, 2008 - 10:37 am
Posted By: EricLander 21 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Google
I've created a 37 slide presentation that walks viewers through the process of setting up and understanding Google's Webmaster Tools. This resource was created to assist search marketers and webmasters with the basics of the program. read more »
7 Comments     
Avatar Went Hot: May 21, 2008 - 9:01 am
Posted By: EricLander 45 days ago
Topic Type: News Story (Jump to http://www.usatoday.com)
Category: Online Marketing
Sphinn's own planetc1 graces the front page of USAToday.com in an excellent article and video discussing the importance of online reviews and their importance to growing a business in modern times. read more »
2 Comments     
Avatar Went Hot: May 9, 2008 - 9:13 am
Posted By: EricLander 57 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: News Sites
Investigating Sphinn proved to be a telling exercise for me. At least, I think so. This article shares some of the data I pulled and the concerns that emerged from having done that research. Hopefully worth a view for anyone caring about the long read more »
19 Comments     
Avatar Posted By: EricLander 57 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Loren Baker of Search Engine Journal takes a dive into determining what a link is worth, and invites readers to participate in a poll asking what they would pay for a quality, permanent inbound link. read more »
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Avatar Went Hot: April 29, 2008 - 9:48 am
Posted By: EricLander 66 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
Avatar Went Hot: April 23, 2008 - 11:55 am
Posted By: EricLander 72 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Search Marketing
As an industry, let’s just put ourselves in a position to stop dealing with this type of juvenile behavior. How you ask? With one simple step. Get him off of the conference keynotes. This blog post shouldn’t even need to be written, because like read more »
11 Comments     
Avatar Went Hot: April 23, 2008 - 5:29 am
Posted By: EricLander 73 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Social Media
Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has be read more »
10 Comments     
Avatar Posted By: EricLander 86 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Searching
A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article, Blodget covers a possible partnership between Yahoo and AOL / Time Warner, and argues that such a partners read more »
1 Comment     
Avatar Went Hot: March 14, 2008 - 2:02 am
Posted By: EricLander 113 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Ann hooks us up with a great article discussing the impact of inbound and outbound links on SEO efforts. This is the start of a new series on SEJ and Ann introduces her approach here: If you look natural, no algorithm changes will affect you. Of co read more »
5 Comments     
Avatar Posted By: EricLander 135 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
For those looking for an active list of career opportunities in the search engine marketing industry -- give this resource a shot. Loren's got a detailed post describing the benefits of the board as well. read more »
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Avatar Went Hot: February 18, 2008 - 12:04 pm
Posted By: EricLander 137 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
I love this article because Ann forces us to look beyond the normal keyword and on-site elements of SEO -- and then place a strong emphasis on the competitive balance between your brand others.

With strong screen shots and examples, she walks you read more »
3 Comments     
Avatar Posted By: EricLander 157 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: SEO
This is a post that I've quickly come up with to help out those who often look for tips, ideas and resources to get started in the Search Engine Optimization / Marketing industry. From misconceptions to basic level best practices -- I'm hoping this read more »
2 Comments     
Avatar Posted By: EricLander 157 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
For me, keyword research is a tough step. In some cases, I love one tool. For other needs, I need to use another. And of course -- there are proprietary tools that trump either tool when it comes to specific needs (like YSM's Suggestion tool for read more »
1 Comment     
Avatar Posted By: EricLander 158 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
Marchex, Inc. a local online advertising, SEM & local content company and Idearc, parent company of Superpages.com, have formed a local advertising agreement where Superpages.com performance-based advertisers will be placed on Marchex’s network of w read more »
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Avatar Went Hot: January 3, 2008 - 8:46 pm
Posted By: EricLander 183 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: News Sites
Netscape is all but dead, and here Loren takes a dive into the causes as well as how the brand might actually be salvaged. read more »
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Avatar Posted By: EricLander 206 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Search Marketing
From the lead in... "We’ve been printing the headlines for years now : Google Rules Search Market Share, Google Tops Yahoo & MSN in Search for March, Google : Dominant American Search Engine for 2005 … yada yada yada. Hitwise released a press releas read more »
3 Comments     
Avatar Went Hot: December 6, 2007 - 11:10 am
Posted By: EricLander 211 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Bookmarking
From passing link juice to providing users with online communities for sharing bookmarks, social bookmarking sites have become a necessity in web site promotion. Here, Loren Baker from Search Engine Journal provides 125 sites and discusses the impo read more »
7 Comments     
Avatar Posted By: EricLander 241 days ago
Topic Type: Discussion
Category: Sphinn Zone
I'm no longer seeing the wonderful blue star burst with a "Sphinn This" button for sphinn'ing off-site stories. Instead, I'm seeing a partially cut off "Vote This" button with the number of Sphinn's half over it.

Worse still, it's an ugly fluore read more »
4 Comments     
Avatar Went Hot: November 7, 2007 - 4:40 am
Posted By: EricLander 241 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google Other
Contains some thoughts and opinions on the recent PageRank updates, and in particular, how those in the search marketing industry have reacted. Features some commentary from both Vanessa Fox and Kim Krause Berg. read more »
3 Comments     
Avatar Went Hot: October 29, 2007 - 9:23 am
Posted By: EricLander 249 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Great article from Debra Mastaler on the status of links in today's search marketing industry. Well worth a read as more and more links and strategies become front page news... read more »
1 Comment     
Avatar Posted By: EricLander 251 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google
After waiting for what seems like forever, Google PageRank finally appears to be updating beyond the dramatic cuts major sites received earlier in the week. I'm seeing new sites securing stronger PageRank across the board... Anyone else? read more »
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Avatar Went Hot: October 26, 2007 - 5:57 pm
Posted By: EricLander 253 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Link Building
Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace. read more »
3 Comments     

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