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Barry's headline is an apt description of this oddly engaging Microsoft ad. If you haven't seen it, the Search Engine Land piece has the link to YouTube. read more »
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With SMX Social Media Marketing coming up next week, Paul Gillin's "Are Social Media Jobs Just A Dodge?" piece in BtoB caught my eye. Gillin's verdict? Most social media marketing positions are created with the mission to influence other marketers i read more »
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Ad Age reporter Matthew Creamer chronicles efforts by Reprise Media to boost the position of his name in search results...and seems surprised that they did!

An eye-opening example of how much reputation-building is still left to do for search mar read more »
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If you own a business in the US, you know what a D&B is. Your business credit report. Well, we're a pretty new company, so we didn't have one yet.

So this week I got a note from D&B saying to go to www.dnb.com/score and enter the number they'd p read more »
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More than 1/3 of Search Engine Land readers will add local and mobile placements to their buys in the next 12 months, according to this survey. In addition, this piece includes information on how local & mobile are being purchased and reasons for ad read more »
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PayPal informed me their fee is going up 50% to $360 per year from $240. So, another $120 isn't going to break us. My beef is with their message, which reads:

"Thank you for choosing PayPal as your payment processing solution. We value your busi read more »
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