Faris

"This is a complicated situation, but one of the key questions is very simple... What is Yahoo's incentive to continue to compete?" read more »
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It's great to keep in touch with your friends and colleagues, but does the price have to be spam, zombie bites and friend invitations from people you've never heard of? read more »
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Boykin argues that the Achilles heel of a free and natural link profile is the lack of focused anchor text pointing at specific sub-pages...and I have to agree. read more »
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Or at least in Google Image Search results...Marissa Mayer quoted saying that matching graphical-display ads with image searches "represents a large opportunity, and there's lot of potential for advertising revenue there" read more »
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Optimizing for any path that consists of multiple engagement points will require a holistic look at users and content consumption across various behaviors... read more »
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Judging by the number of posts on Sphinn lately, Twitter has gained serious traction in the search marketing community. For a more quantitative perspective, check out this post which notes that Internet visits alone are up 8 fold according to Hitwi read more »
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Brian Solis shares the Forward to a new book - PR 2.0: New Media, New Tools, New Audiences. "It’s an understanding of markets, the needs of people, and how to reach them at the street level—without insulting everyone along the way. PR will become a read more »
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Great social media optimization and marketing tips in this presentation that Muhammad Saleem gave at the Web 2.0 Expo. There are tons of interesting stats and charts in the deck as well. read more »
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“If the news is that important, it will find me.” Younger voters tend to be not just consumers of news and current events but conduits as well...And in turn, they rely on friends and online connections for news to come to them. read more »
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Gord Hotchkiss argues that big ad agencies will continue to "push" their brand messaging onto consumers, instead of "pulling" interested consumers in through search. Hotchkiss explains why agencies just don't "get" search (and probably never will). read more »
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After its recent acquisition of the Offermatica landing page optimization and multivariate testing platform, Omniture is on a roll with another big acquisition. This time, it's the leading Web analytics competitor, Visual Sciences. read more »
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PPC saturation can cause your conversion rates to drop and skew your true cost per acquisition. By optimizing the campaign and measuring the interaction between paid and natural search listings, you can avoid unnecessary inefficiencies. read more »
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While some analysts see Google's market share increasing to 90% by 2017, Mark Simon argues that Google could lose its position as the Web's golden child. He makes the case by pointing out three things that could unseat the search king. read more »
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Yahoo! has just launched a public test of their experimental social networking site called Mash. Eventually, this service could tie in with Yahoo! widgets and other Yahoo! services like Flickr. read more »
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As our industry matures and the focus shifts to in-house training, the competition is heating up when it comes to the major conferences. Lee Odden asks, "Can SES, SMX, and Pubcon Coexist?" read more »
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With the purchase of buzz monitoring site, BuzzTracker, for approximately $5 million, Yahoo! may be one step closer to launching a digg-style Web property of its own. read more »
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Eric Enge expands on a topic recently discussed between Rand and Matt Cutts. read more »
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In-house search requires some serious internal evangelism. Learn how to make the case for buzz monitoring and read about the 3 steps required to successfully launch organic analytics in-house. read more »
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Search Marketing Expo

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