Hugh

1.) Comes from a relevant site
2.) Comes from an authority domain
3.) Has your keyword in the text
4.) Is in the main content section of the page (usually)

Article goes into detail regarding these four points read more »
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This was always the biggest pain in the butt for:

Will my page rank in the SERPs with a little code optimization, or do I have to link build for it? Or both?

This is the first of two articles that will show you how to just look at the SERPs read more »
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An argument for why links pages and reciprocal links still work as well as a guide for how to use them in the current market. read more »
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Last week I saw the creation of so many top 10 lists, you'd think that Sphinn was the being hosted by David Letterman. We all know, social media gets you traffic and residual links, but that alone won't get your site ranking for highly competitive read more »
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