InfusionJoe

Many people ask me how to market their small business effectively with Social Media. The first question I ask is, “What do you want to do?” Small business owners become stuck on discovering their purpose in Social Media. I’ll give you the Cliff Note read more »
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I imagine many people have probably at least heard of the micro-blogging service named Twitter. However, probably a smaller number of people actually use it to grow their business. In this entry, I’ll share my perspective on affiliate marketing on T read more »
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Have you struggled figuring out how to convince prospects to purchase your product or service? The customer decision-making process will be either implicit or explicit. It helps to understand this tidbit of consumer psychology so you can make strong read more »
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In the October issue of CRM Magazine, Jessica Tsai wrote an article titled, How Much Marketing is Too Much? The article sheds light on better managing your marketing efforts. Here are the top three things I gleaned from the article and a few tidbit read more »
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Call me biased, but I believe Firefox 3 was probably the most successful release to date from Mozilla. ... Any great marketing campaign leverages metrics and capture analytics to determine its effectiveness. Whether that’s sales, awareness or even c read more »
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Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they had made an online purchase in the previous year as a result of permission-based marketing. read more »
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