Jeremy

Has Google decided that it's ok to use it's search network to promote sites that it does not own that promote it's revenue generating products (AdSense)? Does Google not have to adhere to it's own policies (functioning back button)? read more »
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Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. read more »
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SEM automation is a crowded field. Many of the available tools in the marketplace contain one or two helpful bits, and force you into an overall system that is in perpetual beta, pulling you away from more serious marketing considerations. read more »
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In what is being called the largest-ever judgment in a cybersquatting case, a California company has been ordered to pay Verizon (NYSE:VZ) more than $33 million for trying to "take advantage" of Verizon and its customers by using Internet domain nam read more »
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“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account. read more »
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Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. read more »
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Conversion Attribution and Q&A with Analytics Guru Eric Peterson read more »
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I was just going through a White Paper by an agency on the subject of paid search quality scores. I hate to be picky, but if your intent is to explain keyword auctions to your clients, then factual errors don't really sit well with me. In outlining read more »
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The Google AdWords Blog announced that two new changes to the quality score is coming in the next few days... read more »
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My goal in this article is to outline the basics of bid management science, so that you can a) know what different terms mean; and b) ask the right questions to get the right answers to help you choose the right bid management software for your busi read more »
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I was just about to post some screen shots of the new quality score when I noticed fellow paid search blogger Jeff Hudson was few steps ahead and had posted some pictures from one of his accounts on the 29th. Quality score now shown at 1 - 10...cool read more »
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I can't be the only one who wonders why people sphinn some of the stuff they do. Why not ask for a reason just like when something is desphunn? read more »
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You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords most likely to return quality leads, which in turn can help improve your ROI. read more »
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After a series of meetings over the past week, Yahoo's board determined that the $31 per share offer "massively undervalues" Yahoo, the person said. It also doesn't account for the risks Yahoo would be taking by entering into an agreement that might read more »
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So that's the question I have regarding Conversion Optimizer. Is this a game-changing addition to AdWords, like AdSense or Desktop Editor, or is this going to end up in the "Where are they now" category, like Google Print Ads or CPM Site-Targeting? read more »
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I just checked today's stats and if today is any indicator of what the next 29 will bring I was right, good old fashioned manual brain powered optimization will take the prize.    read more »
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Just as Spinal Tap was "big in Japan", my recent blog post on the death of affiliate marketing was apparently "big in England," as several respected bloggers across the Atlantic had some choice comments about the post. read more »
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Affiliate marketers - most ecommerce businesses either love 'em or hate 'em. Admirers love the concept of having thousands of outsourced marketers working on your behalf and only get paid when they actually drive business to your company. Haters see read more »
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From time to time I am asked how someone should go about finding (and hiring) a professional to manage their AdWords (and PPC in general) marketing. While there isn't a "one size fits all" approach I recommend there are a few places to look and thin read more »
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1. Poker is not about "luck" but it is about statistics.
2. Never get emotional.
3. Study your competitors.

The truth is, none of these principles are that secret or complicated, but the other truth is that most people that play poker either do read more »
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