JohnEllis

Avatar Posted By: JohnEllis 58 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Searching
A follow up discussion on Vertical Search read more »
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Avatar Posted By: JohnEllis 138 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Water Cooler
The un-official list. read more »
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Avatar Posted By: JohnEllis 144 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google AdWords
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.” - Google read more »
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Avatar Posted By: JohnEllis 149 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Search Marketing
This need to fulfill search first, had me thinking about the history of advertising and mass marketing downfall. It’s true that mass marketing did work at one time. However, during those times the surrounding criterion for mass marketing was a perfe read more »
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Avatar Posted By: JohnEllis 162 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google
Search separation allows advertisers precision analytics. Blending Google with Yahoo defeats the separation. In fact, it taints the analytics with bad ROAS. read more »
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Avatar Posted By: JohnEllis 192 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Paid Search
Pay-per-click is much more then paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. read more »
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Avatar Posted By: JohnEllis 211 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Social Media
MicroExplosion.com, recently 'pitched' a new concept: Social Media Batting Practice. Will You Play?

First up: How would a weekend fly fishing guide and instructor use social media to grow his business? read more »
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Avatar Posted By: JohnEllis 211 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Web Analytics
Correct.

It's not about the data or the product. It's about getting organizations to understand the need and making it a priority. read more »
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Avatar Posted By: JohnEllis 213 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Online Marketing
With the value of the dollar decreasing and a decline in consumer confidence, it might seem counter-productive to keep spending. However, that is exactly what needs to be done. read more »
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Avatar Posted By: JohnEllis 306 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Other
Be sure to check out PodCamp Nashville, set for February 9. It is a community “unconference” for podcasters and listeners, bloggers and readers, and anyone interested in New Media. read more »
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Avatar Posted By: JohnEllis 316 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: In House SEM
I wanted to share from my experiences as in-house search engine marketer. I am sure there are tons of other tips and issues that separate in-house from agencies, but these were the immediate ones that came to mind. Please add on your points as well read more »
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Avatar Posted By: JohnEllis 318 days ago
Topic Type: News Story (Jump to http://manojjasra.blogspot.com)
Category: In House SEM
Discusses getting corporate buy-in as in in-house search engine marketer. read more »
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Avatar Posted By: JohnEllis 318 days ago
Topic Type: News Story (Jump to http://www.manishpandey.com)
Category: Sphinn Zone
Okay, I took the bait first.

But there are interesting points here that make blog posts very popular. read more »
6 Comments     
Avatar Posted By: JohnEllis 336 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Search Marketing
Here is a great article from Elisabeth Osmeloski that puts some of the hot topics from the past year into perspective. read more »
1 Comment     
Avatar Posted By: JohnEllis 351 days ago
Topic Type: News Story (Jump to http://www.johnwellis.com)
Category: Searching
On Wednesday, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner. read more »
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Avatar Posted By: JohnEllis 354 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google
Google’s VP Marissa Mayer,Search Products & User Experience, revealed on the Today Show some recent Google Trends for 2007. read more »
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Avatar Posted By: JohnEllis 372 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: SEO
This week I had the pleasure of speaking at SMX Travel @PhoCusWright in Orlando. My session consisted of reviewing sites for best practices on search engine optimization.

I have included some of the common issues I noticed in this session. read more »
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Avatar Posted By: JohnEllis 375 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Other
I wanted to share this video with the Search Marketing Community.

Dr. Randy Pausch, is a professor at Carnegie Mellon University. He is the married father of three and he is dying from pancreatic cancer.In September 2007, Dr. Pausch gave a final read more »
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Avatar Posted By: JohnEllis 396 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Google AdWords
That’s one recommendation I thought I would never make.

As anyone who has read my prior posts would tell you, I am a stronger believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network read more »
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Avatar Posted By: JohnEllis 410 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Other
Is anyone else going to the VRMA Conference in New Orleans? read more »
2 Comments     
Avatar Posted By: JohnEllis 427 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: SEO
By following the pay-per-click keyword statistics advertisers are able to get instant customer analytics to use for search engine optimization efforts read more »
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Avatar Posted By: JohnEllis 434 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Paid Search
With knowledge from strong ad testing, off-line campaigns can be tailored to meet those discoveries. Thus, pay-per-click becomes a testing ground for ALL marketing campaigns. read more »
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Avatar Posted By: JohnEllis 435 days ago
Topic Type: News Story (Jump to http://manojjasra.blogspot.com)
Category: Paid Search
Separating content for search is a must for effective pay-per-click management. read more »
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Avatar Posted By: JohnEllis 438 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Online Marketing
The Microsite, as we know it, is dead, but the Social Site is alive and well. With Branded Social Sites, you give users a reason to spread the word about your product. read more »
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Avatar Posted By: JohnEllis 450 days ago
Topic Type: News Story (Jump to http://www.biztechmagazine.com)
Category: Paid Search
Article from BizTech Magazine on pay-per-click advertising. read more »
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