KevinNewcomb

Avatar Posted By: KevinNewcomb 145 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEM Industry
The idea of setting industry standards for SEO and SEM is often greeted with lots of dissenting voices. In a way, it feels like you're telling smart marketers they must do search marketing within a box of specific guidelines. But there may be a plac read more »
3 Comments     
Avatar Posted By: KevinNewcomb 201 days ago
Topic Type: News Story (Jump to http://blog.kevinnewcomb.com)
Category: Water Cooler
I saw a a BusinessWeek column today advising small businesses to avoid things like RSS feeds, blogs, SEO, AdWords, and Web 2.0. It got me so riled up, I had to write a post to my blog, and then submit it to a social news site or two. read more »
3 Comments     
Avatar Posted By: KevinNewcomb 201 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Google AdWords
It's easy to find high-level discussions of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign, and look into the methodology of setting up ads and A/B testing. read more »
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Avatar Went Hot: December 28, 2007 - 11:44 am
Posted By: KevinNewcomb 208 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEM Industry
It could be the "Year of Social Media," considering the explosion of sites like Facebook, Digg and Twitter. Or it could be the "Year of Blended Search," considering the changes made by Google, Yahoo, Microsoft and Ask.com.

For many, it might be read more »
6 Comments     
Avatar Posted By: KevinNewcomb 286 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: In House SEM
Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful. Frank Watson, aka AussieWebmaster, has trained his fair sha read more »
1 Comment     

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