Lyndon

Taking tactics straight from the battlefield, a detailed look at how to defeat larger and well funded opponents. Signatories of the Geneva Convention look away now. read more »
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A list of blackhats who take no prisoner. read more »
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"Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit." read more »
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"If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret product read more »
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Interesting way at looking at an old favourite, getting images to work for your site. Warning, this site does contain pictures of semi naked women so if you're a bloke may not be safe for work or whilst your girlfriend or mum is looking over your sh read more »
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How many times have we hit publish on a blog and then realized we forgot to do something crucial, whether it is changing post slugs or a crucial spell check. Here is a quick checklist of what you should do before you hit publish. read more »
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The distilled chaps take a look at the Crazy Egg, web analytics system and conclude it's pretty hot stuff. read more »
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Questions:
Is social media appropriate for your business?
What goals are you trying to accomplish by engaging in social media marketing? read more »
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It's not the same as being there, but Brent has his slides of the presentation available on his site. Shame we don't get to see the full presentation. read more »
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StumbleUpon can be a great asset for your online marketing strategy. Here are 28 tips to take you to SU heaven. read more »
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Looks like the domaining market is still hot to trot. read more »
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One way to stand out in a noisy space such as the SEO blogosphere is only to produce quality content. read more »
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"On the evening of September 2, 2007 my wife Aviva ran to my office in a panic. She exclaimed that Aviva Directory no longer seemed to be ranking for its own name in Google. I tried searching this, and sure enough, she was right. Even searching for read more »
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"We have all had that money maker website that ranks really well but are desperately afraid to touch anything on it, incase whatever it is about the site that Google’s secret sauce is so in love with gets destroyed in the process. But unfortunately, read more »
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So the Desphinn is now operational, although the comment box needs fixing.

Interesting, at first I though, nah, never gonna use it. Why do I need some seo nutter coming after me for desphinning his "Rand Was Satan's' Dad" post. But on the other h read more »
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Google has been getting tighter with their control of their ads, fighting arbitrage with the following changes: read more »
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"The term ‘link bait’ refers to materials created, published and spread online with the aim of attracting links, visitors and attention. These baits are often disseminated via social media websites, particularly social news communities like Digg or read more »
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Diggers are revolting and it looks like the inhabitants of the ivory tower at digg have talked to the great unwashed to cut a deal. Not sure yet if it's the deal wanted, or if it's just talk. But here is the conversation from around town. read more »
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Why do these well funded commercial enterprises get the social media space so wrong? There any number of freelance, social media consultants out there for hire. In fact, the average Sphinner could probably advise these Blue Chip companies better tha read more »
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It surprises me that some serious marketers still use Blogrush. People are buying the sizzle, but the sausage is going where the sun don't shine. read more »
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In the 24th of December issue of Time Magazine, flick to the back and check out the article called, The Power of 10. Jump to number 8 and you will see a quote from one of my blog posts, reasons why you should not stop posting top ten lists read more »
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An interesting look into something which has been done to death. Mark presents new ways of looking at monetization. read more »
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My answer to this question is an instant "yes", not just because I make money from online marketing of businesses, but because I can think of so many ways a business can benefit from an online presence.

Even now, I can think of ways my local wind read more »
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Report from the Brighton boys. from the page, "nowadays, the creative of your ad is so much more important than your bid, as the Quality Score is now in charge of linking the two together. (Good ad = high CTR = lower min CPC)." read more »
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First thoughts from SMX London 2007 read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008