Ruud

Off the beaten path of "Twitter! Twitter! Twitter!" posts and into the obscure world of highly specialized, highly popular niche social media.

Is your bunny a VIB? read more »
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Ladies & Gentleman, it's the wonderful Elizabeth Able on the guitar doing... pusher mom....

"Tweak and test, coding clean
Super lean WordPress theme
Dealin' good, for the brand
Betty Crocker, Take a stand
Quoterati, quickly read
Twitterpated read more »
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"Online search has become so efficient that most Internet users are now impatient with anything less than great results."

With more searchers clicking first page results and less searchers reporting to be willing to go past page three results, or read more »
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From the post: "The simple explanation of how the program works is that Google attempts to identify lists on the web as it crawls pages" read more »
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"The truth is that, while it isn’t easy, it is possible to have both loyalty, engagement and a big audience.

This delicate balance hinges on perception." read more »
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After receiving questions from the press, Jeff Merkey, formerly at Novell, has made a statement that Jimmy Wales offered to clean up Jeff's entry and place him under his 'special protection'. Protected entries can only be edited by Wikipedia adminis read more »
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Two-fold problem: misusing money from the foundation and editing an entry in a possible conflict of interest scenario.

As Wikimedia Foundation chair woman Florence Devouard chastises Wales in a personal email; "I find (it) tiring to see how you a read more »
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Nice idea for a tool.

"Get alerted whenever your discovery on StumbleUpon is reviewed or given a thumbs up." read more »
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If you like roundups a la Search Engine Land, Van Gogh's monthly roundup isn't something to miss. I like his roundup style, his tone of voice -- and he has a knack to list at least 3 things that weren't on my radar. read more »
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"If your text is temporarily "hidden" as part of your site's UI but is still intended for the user to see at some point, you probably don't need to worry about Google mistakenly viewing it as deceptive." read more »
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"There are million of various theories out there about how to find out if your site is penalized by Google.

I thought I’d recap what Google officially says, and by officially I mean on their domain and bearing their brand." read more »
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''If you login to Google Webmaster Tools and go to your "links" and then "external links" section, you may notice Google removed the "Download This Table" link from the bottom. What remains is the "Download all external links."'' read more »
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How the process of getting a book summary applies to getting client information to work with.

"From just these few questions, I’ve gotten a feel for the specialty, area of service and the unique value proposition of this client’s business. From s read more »
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"The mindset of my generation (18-34) is a cynical one -- a mindset that desires authenticity and is skeptical of randomly nice people (after all, how many times has a "nice person" turned out to be selling insurance, CUTCO knives, or a spot in thei read more »
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Great step-by-step overview of adding a 2nd widget ready sidebar to WordPress read more »
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Everything can be found. *Everything*.

The good thing? "...if you’re wiling and able to be yourself in front of everybody and own what you say and do - then you’re going to stand out from your competition." read more »
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Wherein Darren Browse learns from Seth Godin that he doesn't use Twitter at all and informs 1400+ fans of the fake Seth they've been fooled.

His take-away: "It highlights to me the important of getting a hold of account names for your brand and n read more »
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Seth: "Here's what you do:
Put a picture on your website. Something novel but still recognizable.
Or something really useful.
Then, put lots of links to various websites within the image." read more »
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350+ blogs so far. Includes an ad-price info delivery idea (see: ads). read more »
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Cool social media hotspots become deadbeat boring adult meetups. Where's a teen to hide?

From the article: "And his 72-year-old grandmother sends him online instant messages every day so they can better stay in touch while he is at university."
read more »
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As more and more women turn to beauty blogs, the cosmetics industry is taking beauty bloggers serious.

This is what we call the Inverse Target Strategy:

"“It would be foolish to ignore them,” said Ms. Brod, who recently hired an employee whose read more »
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It's focused around newspapers and newspaper websites -- but there's pretty solid stuff here.

"Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads."

". read more »
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"...what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it giv read more »
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Oh joy. I can barely contain my excitement. :D read more »
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Things that make you go "hmmm"

"...you are seeing 1 or 2 percent of a community shaping where the whole community is going. A small dedicated group of people can manipulate these sites very easily...." read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008