SimonHeseltine

Avatar Posted By: SimonHeseltine 36 days ago
Topic Type: News Story (Jump to http://www.scottmonty.com)
Category: Other Social Media
"Next month, I'll be joining Ford Motor Company (NYSE: F), to head the social media efforts there. Now I'll have the opportunity to work with another talented team of communications executives at Ford, as well as Maggie Fox and the Social Media Gro read more »
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Avatar Posted By: SimonHeseltine 148 days ago
Topic Type: News Story (Jump to http://endlessplain.com)
Category: Search Marketing
Joy Brazelle writes about things you shouldn't use your Analytics for.

i.e.

Analyze Individual Visitor Paths
Although this may seem interesting and a excellent way to kill a lot of time, information gleaned at a level this granular is not read more »
1 Comment     
Avatar Posted By: SimonHeseltine 161 days ago
Topic Type: News Story (Jump to http://endlessplain.com)
Category: SEM Industry
My interview with Piers Stobbs of ComScore Europe, ahead of his presentation next week at SES London on Searcher Behavior Research.

Just a taste of what you can expect if you head to the show, or what you can expect to see reported on the blogs read more »
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Avatar Went Hot: January 29, 2008 - 4:28 pm
Posted By: SimonHeseltine 177 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Water Cooler
Janet Driscoll Miller outs Danny, who makes the mistake of using his real name when trying to sell her some little blue pills... or maybe it's not really him ;) read more »
4 Comments     
Avatar Went Hot: January 23, 2008 - 8:17 am
Posted By: SimonHeseltine 184 days ago
Topic Type: News Story (Jump to http://endlessplain.com)
Category: Blogging
Blogger's Block frequently occurs right at that point that you have to get a post written. When you end up being stuck in this situation, what can you do? Simon Heseltine discusses 8 different types of posts you can use to fill in while you wait f read more »
2 Comments     
Avatar Went Hot: January 18, 2008 - 8:26 am
Posted By: SimonHeseltine 189 days ago
Topic Type: News Story (Jump to http://www.sugarrae.com)
Category: SEM Industry
Sugarrae submits her first entry for the 2009 SEMMY awards in the Rant category. read more »
3 Comments     
Avatar Posted By: SimonHeseltine 189 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: Other Search Marketing
Just when you thought you’d seen everything, Search Engine Strategies announces that the last session of the first day of their upcoming SES-NYC show will be a ‘Super Session’ on ‘How to Train your Pets to Search’. This session is not restricted to read more »
2 Comments     
Avatar Went Hot: January 15, 2008 - 1:22 pm
Posted By: SimonHeseltine 190 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: SEM
It’s been a while since I’ve let my natural pythonesque tendencies filter out, so I thought that the time was nigh to put a knotted handkerchief on my head and hit myself in the face with a vase of flowers while talking about how watching Monty Pyth read more »
3 Comments     
Avatar Posted By: SimonHeseltine 191 days ago
Topic Type: News Story (Jump to http://endlessplain.com)
Category: Other Social Media
Dr. Richard Barnes, an admissions tutor at Cambridge University in England has confessed to joining Facebook so he could check out the profiles of students applying to Emmanuel College (part of Cambridge University). Is this right? Should what you p read more »
1 Comment     
Avatar Went Hot: January 15, 2008 - 7:19 pm
Posted By: SimonHeseltine 191 days ago
Topic Type: News Story (Jump to http://clickz.com)
Category: SEO
Mike Grehan questions why, when Search Engines have advanced so much in recent years has the field of SEO remained fairly static. It's a call to action for SEO only firms to realize that they need to do more than just SEO if they want to have long read more »
3 Comments     
Avatar Posted By: SimonHeseltine 231 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: SEM Industry
On December 15th at 11.30am there'll be a meeting of the Virginia SEM group in Vienna, VA. All are welcome to attend. read more »
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Avatar Went Hot: November 10, 2007 - 3:31 am
Posted By: SimonHeseltine 258 days ago
Topic Type: News Story (Jump to http://www.rba.co.uk)
Category: Microsoft SEO
Karen Blakeman lets everyone know that the link: and linkdomain: commands work again on MSN / Live, all you have to do is prefix the command with a + sign to get it to work. read more »
9 Comments     
Avatar Posted By: SimonHeseltine 265 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Web Analytics
Creating a successful marketing campaign is not done on a whim, but instead requires extensive research and planning. To be successful you have to put in the time and effort into the creation of the campaign and not just reacting to what you learn read more »
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Avatar Went Hot: October 25, 2007 - 12:24 pm
Posted By: SimonHeseltine 273 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: SEM
Nan Dawkins put together a great post talking about thinking beyond the SERPs when planning your Reputation Management Strategy.

"Having a say in how your brand is defined in the world of Web 2.0 requires more than a search engine strategy. It i read more »
5 Comments     
Avatar Posted By: SimonHeseltine 292 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Google AdWords
Jacob Wolfsheimer has put together the definitive guide for the application process for Google Grants for nonprofits and agencies representing nonprofits. read more »
1 Comment     
Avatar Went Hot: September 26, 2007 - 3:11 pm
Posted By: SimonHeseltine 301 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Search Marketing
Li Evans adds to a recent post by Lee Odden to discuss what you should and shouldn't do when pitching your company / product to bloggers. read more »
2 Comments     
Avatar Went Hot: September 26, 2007 - 7:50 am
Posted By: SimonHeseltine 304 days ago
Topic Type: News Story (Jump to http://www.cornwallseo.com)
Category: Blogging
Lyndoman gives 29 reasons why you should stop blogging (if you agree with any of the 29).  A sampling:1. Blogging is easy, 7. You don’t have to spend time on crafting your headlines, 19. You can easily rewrite articles from other blogs&n read more »
7 Comments     
Avatar Went Hot: September 14, 2007 - 6:13 am
Posted By: SimonHeseltine 314 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Google AdWords
Up until recently, while Google had said that their Grants program would cap out at $10k of clicks for free, and $40k of clicks for pennies on the dollar, they hadn't enforced it. Now they apparently are... read more »
2 Comments     
Avatar Posted By: SimonHeseltine 320 days ago
Topic Type: News Story (Jump to http://publications.mediapost.com)
Category: Google AdWords
Google's director of product management, and Google's group business product manager, address the possibility of bundling image or video ads into sponsored search results as part of Google's Universal Search. read more »
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Avatar Went Hot: September 4, 2007 - 9:33 am
Posted By: SimonHeseltine 323 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Debra Mastaler's latest column on link building, where she talks about seven habits that can help you to become a highly effective link builder. read more »
7 Comments     
Avatar Posted By: SimonHeseltine 349 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Paid Search
A nice overview of the eligibility requirements, benefits and drawbacks of the Google Grants program for 501(c)(3) non-profit corporations. read more »
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Avatar Posted By: SimonHeseltine 355 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: Networking
Over the last 24 hours Facebook has had 6 big brand advertisers, including The Prudential and Virgin Media, pull their ads due to poor targeting. Which happened after their ads were seen on the group pages of a right wing, anti-immigration, anti-Eu read more »
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Avatar Posted By: SimonHeseltine 357 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Other Social Media
Social media need not be intimidating. The basics to becoming truly social are easy to embrace and won’t take but a few moments. You can put these five easy tips into effect to put a friendly face on your organization and engage in social media in a read more »
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Avatar Posted By: SimonHeseltine 363 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: SEM Industry
Gord Hotchkiss wrote about a bad experience searching on Adweek, this made me remember the poor site search that SEW used to have. With the new redesign, has it improved? (See if you can guess the answer from the title) ;) read more »
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Avatar Posted By: SimonHeseltine 363 days ago
Topic Type: News Story (Jump to http://searchenginetigers.com)
Category: Yahoo Other
Yahoo's new Exceptional Performance grading tool - YSlow - grades websites on 13 different indicators. Search Engine Land ended up with an F. read more »
3 Comments     

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