St0n3y

Avatar Posted By: St0n3y 36 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Online Marketing
People can sniff out your "marketing speak" from a mile away, and won't respond well to fluffy "we're the best" claims. Your content needs to focus on your audience's needs, answer all of the questions they could possibly ask, and tell them what you read more »
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Avatar Posted By: St0n3y 48 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com)
Category: SEO
With tongue firmly planted in cheek, Dan Thies says "As you can clearly see by searching Google for [seo book], my site is nowhere to be found on the first page…In fact, there's some guy named Aaron (probably not even his real name) ranked #1, 2, 3 read more »
1 Comment     
Avatar Posted By: St0n3y 69 days ago
Topic Type: News Story (Jump to http://www.sitelogicmarketing.com)
Category: Other Search Marketing
Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potentia read more »
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Avatar Posted By: St0n3y 70 days ago
Topic Type: News Story (Jump to http://www.smallbiztrends.com)
Category: SEM Industry
"There’s someone in Houston, Texas who you’ve probably never met. But he is a very influential person in the world of small business. Last week I finally got to meet the elusive Robert Clough." read more »
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Avatar Posted By: St0n3y 74 days ago
Topic Type: News Story (Jump to http://www.projecthoneypot.org)
Category: Other Online Marketing
Project Honey Pot is the first and only distributed system for identifying spammers and the spambots they use to scrape addresses from your website. read more »
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Avatar Posted By: St0n3y 91 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Search Marketing
There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue fr read more »
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Avatar Went Hot: April 2, 2008 - 12:29 pm
Posted By: St0n3y 97 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Link Building
Rand asked his readers for three of their best link building techniques. Here are three that I have on very good authority works wonders. (And yes, it's all tongue in cheek!) read more »
7 Comments     
Avatar Went Hot: March 26, 2008 - 1:23 am
Posted By: St0n3y 105 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: SEM
SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. read more »
8 Comments     
Avatar Posted By: St0n3y 118 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: SEO
There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be diffe read more »
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Avatar Posted By: St0n3y 175 days ago
Topic Type: News Story (Jump to http://www.sitelogicmarketing.com)
Category: Social Media
Too many times, marketer’s feel as through social media has been created for their benefit, when in reality it is a group of people with similar interests who joined into a community. A community where marketers are free to participate, but not free read more »
1 Comment     
Avatar Posted By: St0n3y 175 days ago
Topic Type: News Story (Jump to http://www.grokdotcom.com)
Category: Online Marketing
Infomercials universally dramatize the benefit to the point where viewers can't help but picture themselves enjoying the product themselves. But don't confuse the infomercials cheesy execution of this technique with the core strategy itself. read more »
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Avatar Went Hot: January 10, 2008 - 2:50 pm
Posted By: St0n3y 180 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Social Media
If you’re following the buzz, you’re already understanding the fact that success in social media is not as easy as initially perceived; it takes time, strategy and commitment. Your time investment in developing networks in social media communities a read more »
3 Comments     
Avatar Posted By: St0n3y 180 days ago
Topic Type: News Story (Jump to http://www.ppc-advice.com)
Category: Google AdWords
Many marketers don’t realize that pay-per-click campaigns can quickly get out of control. Traditional marketing metrics can usually be measured over the course of several weeks and months, whereas online marketing metrics can spike on an hourly basi read more »
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Avatar Posted By: St0n3y 181 days ago
Topic Type: News Story (Jump to http://socialmedia.ws)
Category: Social Media
short list of (success factors for businesses creating viral videos as sales tools. Please feel free to debate these or add your own in the comments. read more »
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Avatar Went Hot: January 9, 2008 - 9:08 am
Posted By: St0n3y 182 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
SEOmoz provides examples and diagrams that help us understand the importance of being consistent when working on internal links, anchor text, and keywords. read more »
4 Comments     
Avatar Posted By: St0n3y 186 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Social Media
Jennifer says: In fact, just last week I was trying to find a contact in the marketing/PR department of a fairly large company. I went to LinkedIn and ran a search using the marketing/pr title and the name of the company. When the results popped up, read more »
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Avatar Went Hot: December 29, 2007 - 4:28 pm
Posted By: St0n3y 193 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Other Online Marketing
Five new years resolutions every writer should commit to. read more »
3 Comments     
Avatar Went Hot: December 26, 2007 - 1:49 pm
Posted By: St0n3y 195 days ago
Topic Type: News Story (Jump to http://www.allthingssem.com)
Category: SEO
Great list of interview questions for SEOs. read more »
25 Comments     
Avatar Posted By: St0n3y 204 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Paid Search
A tongue-in-cheek assessment of how Analytics and PPC don't mix: Numbers are your enemy. They will only complicate your life and take time away from your instinct and opinion. In fact, I think analytics just might ruin your pay-per-click campaigns read more »
1 Comment     
Avatar Went Hot: November 29, 2007 - 1:28 pm
Posted By: St0n3y 222 days ago
Topic Type: News Story (Jump to http://www.johntp.com)
Category: Blogging
You just started a new WordPress blog, now what’s next? read more »
7 Comments     
Avatar Went Hot: November 22, 2007 - 4:33 am
Posted By: St0n3y 230 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
"Personally, I cannot tell you the number of times I have seen a lack of internal communication either significantly hold up a campaign, or send it off in a tangential direction—or worse still—completely derail it. Here are five of the most common i read more »
1 Comment     
Avatar Posted By: St0n3y 231 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing
Diane Aull says "One of my pet peeves is website owners who think they should target “everyone” with their website marketing. Look, I don't care what you offer, “everyone” is not your target." read more »
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Avatar Posted By: St0n3y 232 days ago
Topic Type: News Story (Jump to http://mcanerin.blogspot.com)
Category: Search Marketing
Ian McAnerin posted a three-slide graphical presentation showing SEO, SEM and how the two interact. read more »
1 Comment     
Avatar Went Hot: November 19, 2007 - 4:03 am
Posted By: St0n3y 234 days ago
Topic Type: News Story (Jump to http://www.sugarrae.com)
Category: Networking
Sugarrae gives us a handful of videos that anybody interested in Facebook needs to watch. All totaled they'll eat up 80 minutes of your day. read more »
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Avatar Posted By: St0n3y 237 days ago
Topic Type: News Story (Jump to http://www.grokdotcom.com)
Category: Search Marketing
Great post from GrokDotCom about how personals lead to actionable insights that demographic and psychographic data alone can't provide. read more »
1 Comment     

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