St0n3y

People can sniff out your "marketing speak" from a mile away, and won't respond well to fluffy "we're the best" claims. Your content needs to focus on your audience's needs, answer all of the questions they could possibly ask, and tell them what you read more »
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With tongue firmly planted in cheek, Dan Thies says "As you can clearly see by searching Google for [seo book], my site is nowhere to be found on the first page…In fact, there's some guy named Aaron (probably not even his real name) ranked #1, 2, 3 read more »
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Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potentia read more »
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"There’s someone in Houston, Texas who you’ve probably never met. But he is a very influential person in the world of small business. Last week I finally got to meet the elusive Robert Clough." read more »
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Project Honey Pot is the first and only distributed system for identifying spammers and the spambots they use to scrape addresses from your website. read more »
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There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue fr read more »
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Rand asked his readers for three of their best link building techniques. Here are three that I have on very good authority works wonders. (And yes, it's all tongue in cheek!) read more »
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SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. read more »
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There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be diffe read more »
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Too many times, marketer’s feel as through social media has been created for their benefit, when in reality it is a group of people with similar interests who joined into a community. A community where marketers are free to participate, but not free read more »
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Infomercials universally dramatize the benefit to the point where viewers can't help but picture themselves enjoying the product themselves. But don't confuse the infomercials cheesy execution of this technique with the core strategy itself. read more »
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If you’re following the buzz, you’re already understanding the fact that success in social media is not as easy as initially perceived; it takes time, strategy and commitment. Your time investment in developing networks in social media communities a read more »
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Many marketers don’t realize that pay-per-click campaigns can quickly get out of control. Traditional marketing metrics can usually be measured over the course of several weeks and months, whereas online marketing metrics can spike on an hourly basi read more »
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short list of (success factors for businesses creating viral videos as sales tools. Please feel free to debate these or add your own in the comments. read more »
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SEOmoz provides examples and diagrams that help us understand the importance of being consistent when working on internal links, anchor text, and keywords. read more »
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Jennifer says: In fact, just last week I was trying to find a contact in the marketing/PR department of a fairly large company. I went to LinkedIn and ran a search using the marketing/pr title and the name of the company. When the results popped up, read more »
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Five new years resolutions every writer should commit to. read more »
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Great list of interview questions for SEOs. read more »
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A tongue-in-cheek assessment of how Analytics and PPC don't mix: Numbers are your enemy. They will only complicate your life and take time away from your instinct and opinion. In fact, I think analytics just might ruin your pay-per-click campaigns read more »
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You just started a new WordPress blog, now what’s next? read more »
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"Personally, I cannot tell you the number of times I have seen a lack of internal communication either significantly hold up a campaign, or send it off in a tangential direction—or worse still—completely derail it. Here are five of the most common i read more »
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Diane Aull says "One of my pet peeves is website owners who think they should target “everyone” with their website marketing. Look, I don't care what you offer, “everyone” is not your target." read more »
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Ian McAnerin posted a three-slide graphical presentation showing SEO, SEM and how the two interact. read more »
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Sugarrae gives us a handful of videos that anybody interested in Facebook needs to watch. All totaled they'll eat up 80 minutes of your day. read more »
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Great post from GrokDotCom about how personals lead to actionable insights that demographic and psychographic data alone can't provide. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008