Xurxo

Avatar Posted By: Xurxo 6 days ago
Topic Type: News Story (Jump to http://www.clickz.com)
Category: Search Marketing
If you're a search marketer, don't devalue your services by offering a ridiculously low price. If you're truly an expert, make sure you get compensated for the expertise you bring to the table. read more »
1 Comment     
Avatar Posted By: Xurxo 6 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Paid Search
It's not complicated: almost every action you take to improve your PPC ad campaign should be based on conversion data.

Sound advice that's easy to follow! read more »
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Avatar Posted By: Xurxo 9 days ago
Topic Type: News Story (Jump to http://forums.searchenginewatch.com)
Category: Google AdWords
With the elimination of minimum bids in adwords, it is more time consuming to identify and fix quality score issues at the keyword level. read more »
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Avatar Posted By: Xurxo 11 days ago
Topic Type: News Story (Jump to http://www.grokdotcom.com)
Category: Usability
How simple things like white text on a black background can frustrate web visitors and hurt conversions. Not to mention piss away your paid search budgets! read more »
3 Comments     
Avatar Posted By: Xurxo 32 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
A new report is now available in the AdWords Report Center: the Geographic Performance report. This report provides you with an understanding of the geographic distribution of your impressions, clicks, and conversions down to the ad group level.
read more »
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Avatar Posted By: Xurxo 60 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Search Marketing
How long a landing page optimization test should run? The answer depends on these factors:

* The data rate (number of conversions per day).
* Size of improvements found (percentage improvement).
* Size of your test (number of altern read more »
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Avatar Posted By: Xurxo 73 days ago
Topic Type: News Story (Jump to http://blog.cre8asite.net)
Category: Google AdWords
If you are not familiar with the Google Adwords Keyword Tool, it would be worth your while to check out. This latest change provides for free what many expensive keyword tracking services had been providing. read more »
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Avatar Posted By: Xurxo 81 days ago
Topic Type: News Story (Jump to http://connections.thepodcastnetwork.com)
Category: Networking
Dylan Conroy, a young TV Producer & Development Consultant in Hollywood, talks about how he's successfully used LinkedIn to help develop Reality TV projects and find Board Members & Venture Capital Investors. read more »
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Avatar Posted By: Xurxo 86 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo
So long to Yahoo Overture's Keyword Suggestion Tool! read more »
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Avatar Posted By: Xurxo 88 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing
Mike raises some critical points in this post that often get taken for granted:

"Your copy is good when it ranks highly, and when people click through, and when they buy something—not before. And you have the right keywords when you are drawing t read more »
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Avatar Posted By: Xurxo 88 days ago
Topic Type: News Story (Jump to http://www.alleyinsider.com)
Category: Yahoo
Rumor Denied: Jerry Yang Not Resigning (At least by Yahoo anyway) read more »
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Avatar Posted By: Xurxo 88 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEM
While SEM or SEO is an up-and-coming topic and a hot-button for savvy college students, the colleges and universities don't have it so easy.

However some colleges and universities are starting to take notice and are trying to implement some cour read more »
2 Comments     
Avatar Posted By: Xurxo 94 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Social Media
Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers. read more »
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Avatar Posted By: Xurxo 94 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Online Marketing
Jim Meskauskas recaps some of the recent trends and moves in the online marketing world and explains the effect they've had and will continue to have. read more »
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Avatar Posted By: Xurxo 95 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Yahoo Paid Search
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea as Yahoo provided a detailed timeline of the events as t read more »
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Avatar Posted By: Xurxo 101 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Google AdWords
Neil Entwistle, the British husband and father who did a Google search on "how to kill with a knife" four days before the slayings of his wife and daughter, was convicted today. The jury found him guilty of two first-degree murder charges, possessio read more »
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Avatar Posted By: Xurxo 101 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Yahoo
Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group in the U.S., rather than maintaining separate divisions for each set of produc read more »
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Avatar Posted By: Xurxo 102 days ago
Topic Type: News Story (Jump to http://www.canada.com)
Category: Water Cooler
Sex with robots may sound sci-fi, but finding a silicon soulmate is closer to reality than we think, says a British researcher. read more »
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Avatar Posted By: Xurxo 103 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Search Marketing
Before people buy, they search and research on the search engines.

Post illustrates the importance that SEO and PPC have on influencing potential customers in the early stages of the buying cycle. For some industries such as travel and electronic read more »
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Avatar Posted By: Xurxo 104 days ago
Topic Type: News Story (Jump to http://www.rimmkaufman.com)
Category: Paid Search
What to focus on first to get top results with paid search. Keywords, bids and match types.

I would add one more: Geographical targeting.

Do this before moving on to tweaking ad text and landing page layout, design and copy so that you first read more »
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Avatar Posted By: Xurxo 104 days ago
Topic Type: News Story (Jump to http://shankman.com)
Category: Other Social Media
Viral in action: Peter Shankman spreads the word on Matt Harding's (AKA Dancing Matt) numerous voyages.

A fine link baiting example! read more »
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Avatar Posted By: Xurxo 107 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Other Social Media
Interesting and somewhat negative take on social networks and the problem that text communications have created:

People don't talk anymore. They misinterpret information, fly off the handle, and dehumanize the people around them. To them, people read more »
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Avatar Posted By: Xurxo 110 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
Nice to see Yahoo taking initiative to encourage advertisers to analyze the positioning of their ads - being in the top spot is not always the best place! (But you knew that right?) read more »
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Avatar Posted By: Xurxo 110 days ago
Topic Type: News Story (Jump to http://www.webanalyticsworld.net)
Category: Google AdWords
Quick insights on how to make the most of actual search queries that users typed in before clicking on your ads via the Search Query Performance report in adwords.

Great for refining existing keywords and identifying additional negative keywords read more »
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Avatar Posted By: Xurxo 110 days ago
Topic Type: News Story (Jump to http://venturebeat.com)
Category: Water Cooler
Firefox 3 downloads off to a rocky start - will they reach 5 million downloads in a day goal they've set? read more »
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