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amyk

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Overcoming the Challenges of B2B Search Engine Marketing

Posted By: amyk 389 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Paid Search

There definitely are some unique challenges to B2B search engine marketing when compared to its consumer counterpart. However, if you can redefine your expectations and approach to better meet the B2B audience, then you will find like I did that it read more »

3 Comments

37
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Stop Digging Where There Are No SEO Potatoes

Posted By: amyk 438 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Water Cooler

I came to the odd realization recently that many of the basic tenets of SEO actually tie in interestingly well to some common euphemisms and metaphors: 'Burning Your Candle at Both Ends', 'Making a Mountain Out of a Molehill' and others... read more »

2 Comments

6
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Increase ROI With Google AdWords Placement Performance Reports And Search Query Reports

Posted By: amyk 477 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Google AdWords

If you’re interested in working smarter and improving campaign results, be sure to check out two of the more recent reporting roll-outs - Google’s Placement Performance Reports and Search Query Reports. read more »

2 Comments

4
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Google Quality Score: What Is The True Measure of ‘Quality’ Anyway?

Posted By: amyk 478 days ago
Topic Type: News Story (Jump to http://www.closed-loop-marketing.com)
Category: Google AdWords

With Google’s Quality Score taking on more and more importance and Yahoo and MSN now adopting similar ranking methods, some new challenges have arisen for the conversion-based marketer. read more »

2 Comments