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arnaudfischer

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The Impending Social Search Inflection Point

Posted By: arnaudfischer 368 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Social Media

Search has changed. Online consumer information retrieval has reached another inflexion point – a shift from pure algorithmic search to social search. Searchers have become increasingly sophisticated, and basic algorithmic web results are getting di read more »

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Sentiment analysis, brand monitoring and targeting social influencers

Posted By: arnaudfischer 368 days ago
Topic Type: Discussion
Category: Online Marketing

Sentiment Analysis draws on computational linguistic, information retrieval, data mining, natural language processing, machine learning, statistics and predictive analysis to transform unstructured online dialog into marketing insights about compani read more »

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Brand and Reputation Management - SMX London | RedBoots Digital Rodeo

Posted By: arnaudfischer 368 days ago
Topic Type: News Story (Jump to http://rbdrodeo.com)
Category: Online Marketing

Pretty good post. There is about 3.5 billion brand conversations on line each day, making Word-Of-Mouth marketing and Reputation management growing really fast these days. In reality, traditional advertising is broken. If folks talked to you like TV read more »

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