azieger

Avatar Posted By: azieger 20 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
With Twitter becoming an increasingly powerful comunications medium–an actual element in people’s communications strategies–now we’re having to come up with an entirely new set of rules for list development. The question is, what should those rules read more »
Discuss     
Avatar Posted By: azieger 30 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Google Other
So, in the past several days we learned that Google had made a feint at Digg, then passed. Looked at one way it’s a bit surprising, given Digg’s raw power and extreme brand recognition among the Web’s tastemakers. On the other hand, it may have been read more »
Discuss     
Avatar Posted By: azieger 50 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
For a few months, I’ve been looking into an interesting Left Coast startup called Spongecell which helps companies promote events virally. Well, now I’ve meddled with the Spongecell tools for a while, and my conclusion is that if Spongecell can make read more »
Discuss     
Avatar Posted By: azieger 95 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Display Advertising
A few days ago, I encountered a banner ad for Staples.com pitching a discount coupon. Since I’ve become a fan of the store of late, I clicked, expecting to spend at least a bit of time filling out some sort of tiresome form or enduring some pitch. G read more »
Discuss     
Avatar Posted By: azieger 110 days ago
Topic Type: News Story (Jump to http://whatmattersonlineblog.com)
Category: Searching
OK, enough of the hand-wringing over Twitter advertising. The solution to the problem is simple. People who want to promote can just create an opt-in Twitter ID and only send ads or promotions to that address. In other words, they can use Twitter a read more »
Discuss     
Avatar Posted By: azieger 114 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Google Other
iGoogle has gotten comparatively little attention from the IT and search pundits of the world. But I believe that could change quickly. I believe iGoogle could become a pivotal part of Google's growth strategy. read more »
Discuss     
Avatar Posted By: azieger 118 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
While most old-style campaigns talk to (or at) customers, social media marketers need to foster honest, unfiltered communication with current and potential users. If you want to know how that looks in real life, I can’t think of a better example tha read more »
Discuss     
Avatar Posted By: azieger 136 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Well, it was inevitable–but I’ve got to say that I’m a bit surprised at how fast things are moving. While it’s still very early in the game, it looks like advertising and marketing activities are beginning to creep onto Twitter. read more »
Discuss     
Avatar Posted By: azieger 141 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Networking
LifeAt has built a social networking platform apartment communities and other housing developments can use to connect residents with each other, the management and the neighborhood. It's a great idea--but I'm not sure their business model will work. read more »
Discuss     
Avatar Posted By: azieger 144 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Search Marketing
Facebook may be a competitor in the local search space before you know it. Specifically, if you look at their free “Facebook Pages” advertising option, you’ll see that it allows businesses to offer as much information on themselves as many basic Yel read more »
Discuss     
Avatar Posted By: azieger 149 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
A few years ago, the marketing world was rocked when some pioneers floated the idea of paying bloggers to write about specific products. Now, the idea's old hat. Why not extend the concept to Twitter? read more »
Discuss     
Avatar Posted By: azieger 149 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Networking
So, is your image of social network users a penniless, unshaven college student still bleary from finishing their mid-terms the day before? Think again. While there may have been some truth to that stereotype in the past, today you’re far more like read more »
Discuss     
Avatar Posted By: azieger 149 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Here’s an example of a site which is using social media technology to build a community–but not the friend networks we’re used to reading about of late. read more »
Discuss     
Avatar Posted By: azieger 152 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Remember when people started getting really upset that AOL’s Instant Messenger wasn’t compatible with competing services? Within six months or so, the number of software companies started creating clever workarounds grew exponentially, spawning the read more »
Discuss     
Avatar Posted By: azieger 154 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Facebook widgets are a powerful way to build consumer loyalty--and collect rich behavioral and demographic data from users along the way. Here's an example of how American Airlines is doing just that. read more »
Discuss     
Avatar Posted By: azieger 154 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Social Media
Don't like the approach the big social networks are taking? Why not build your own? Today, increasingly, companies are building branded social media networks. Here's an overview of the vendors emerging in this space, and options they offer. read more »
Discuss     
Avatar Posted By: azieger 226 days ago
Topic Type: Discussion
Category: Blogging
So, it looks like Dell has given its latest eco project the full social media wrapper. The site, ReGeneration (http://www.regeneration.org/), includes a nifty application allowing people to enter their thoughts on the meaning of “green” (and have th read more »
Discuss     
Avatar Posted By: azieger 229 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Of late, social media networks have been working hard to retain control of their advertising channels. But they're not going to succeed. Over the next year or two, social advertising content is going to migrate wherever people are–-and that means bl read more »
Discuss     

Top 10 Most Sphunn
In What's New

  1. Why Alert Competitors to Your SEO S... (21)
  2. How to File a Google Reconsideratio... (17)
  3. Traffick: Infinite Regression Award... (16)
  4. Link Development Decathlon « Link P... (15)
  5. Online Reputation Management, The E... (14)
  6. Search Marketing: Sarah Palin Case ... (14)
  7. Div ID=”Header” Different SEO Tacti... (14)
  8. 5 Easy Steps to Great IA the SEO Wa... (13)
  9. Most Desired WordPress Hacks: 11 Co... (12)
  10. Search & Internet Explorer 8 (11)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX China (Nanjing) - Sept. 23-24
• SMX Stockholm - Sept. 23-24: See who's speaking or register now.
• SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
• SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.