cdanuloff

Why is there so little automation in the process of paid search? There are so many things you'd like to do to improve a campaign but they're all so slow and manual and time consuming. A survey of the problem. read more »
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Managing Paid Search Campaigns is hard for three reasons. This posts starts a series digging into these issues and what the future holds for PPC managers. read more »
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Why don't the search engines give fair and balanced advice, instead of pitching simplistic and rosey suggestions? A look on one recent Yahoo blog post as an example. read more »
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Comments on splitting up ad-groups to improve PPC results. read more »
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An advanced look at Match Type options for PPC and how to use them to wrestle control back from the search engines. read more »
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Paid search reports inaccurately relate to clicks to conversion in nearly every case. An overview of the problem. read more »
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There's something wrong with your PPC reports, and we're holding a little contest to see see who knows what it is. Winner awarded a $ iTunes gift certificate on Monday. read more »
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Discussion of how to use Negative keyword to drive paid search queries to the right campaign or ad-group. read more »
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