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Many of you have had your entire portfolio of clients blown up because you relied on several core link building tactics that were doomed to fail. Your job now should not be to blame Google for your situation, but to recognize what matters now, what read more »
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Most people think Digg is just a popularity contest - the more votes your content gets, the better chance of getting promoted on the home page. Not so! Digg uses a sophisticated algorithm to determine what content gets promoted, and Muhammad Saleem read more »
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Vanessa Fox is live-blogging SMX Social Media, tossing in a lot of her own inimitable commentary as she goes. Great stuff! read more »
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Want to know who's behind those "anonymous" edits to Wikipedia listings? A CalTech student has created a tool that lets you enter a company or organization name and discover which entries have been modified by users within their internal networks, s read more »
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Larry Cornett, Vice President of Search Experience at Yahoo, offers some interesting insights into how search engines are adding additional content, query refinement suggestions and other tools to help us find what we're looking for when we don't re read more »
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Gord Hotchkiss has a fascinating post in his Just Behave column at Search Engine Land today, where he asked a number of industry observers to describe the world of web search three years in the future. Read on to see what the future looks like in th read more »
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Our newest Search Engine Land column, Search On Search, launches today. Search On Search is a column written by employees of search engines. Columnists are free to discuss technical details of how their search engine works or write opinion pieces th read more »
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Our next Search Marketing Expo conference focuses on local and mobile search engine marketing, in Denver on Oct. 1 and 2—a beautiful time of year here in Colorado. As with our filled-to-capacity SMX Advanced show, we are limiting attendance, a read more »
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Andrew Goodman mulls the question "how big is just right" for online retail sites in today's Paid Search column at Search Engine Land. read more »
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Want to know how Wikipedia admins & editors really think? Want some Wikipedia SEO tactics that are considered white-hat by Wikipedians, and as a bonus are not commonly used by most people trying to optimize Wikipedia content? Read on in this Search read more »
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Two major brands, both ignoring a fundamental maxim of search engine marketing by using client-side redirects rather than 301 server side redirects recommended by search engines. Yet one company's sites are doing remarkably better in search results. read more »
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A crucial first step for in-house marketers is to conduct a needs assessment for both the in-house search team and the web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house search projects, specify read more »
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Usability guru Jakob Neilsen isn't shy about expressing strong opinions about search. In today's Just Behave column, Gord Hotchkiss has a fascinating interview with Nielsen touching on everything from universal search results to personalization an read more »
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