chriswinfield

Last Thursday (April 2), Google unveiled new shortcuts in their SERPS, displaying a single line of four links that take search engine users deeper into a site, bypassing the page shown in the results. These new shortcut links are being called “One-L read more »
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Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, th read more »
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"In the beginning, everybody wanted to be on Google and would happily spend $15 or $20 per click, anything to build traffic. But not anymore," says Avi Wilensky, president of Promediacorp, a company that helps businesses with their search marketing read more »
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A good rundown of how Facebook ads work, how to set them up and what tracking and optimization features they offer.... read more »
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Interesting question from Jeremy. What are your thoughts? read more »
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"i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board." read more »
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"However, after four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a pro read more »
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Brent discusses why people need to be careful about what trade secrets they reveal on blogs and during conferences as it can have a profound effect on their own reputation and the reputation of the industry as a whole. read more »
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Maki takes a look at Microsoft’s brilliant PR strategy for Xbox 360... read more »
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“This one is going to be hard to beat,” said BOTW President Greg Hartnett. Hopefully not :) read more »
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Thanks to blended search, new and easy to implement opportunities exist for those seeking to increase exposure of their small business.... read more »
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Good reminder as to why it's so important to employ multiple marketing strategies... read more »
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Digg CEO Jay Adelson calls the rumors about a bidding war involving Google & Microsoft "completely inaccurate". Until next time.... read more »
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Reem Abeidoh's follow-up to her “I Am Not Your Digg Whore” post. A Do’s and Don’ts for proper IM usage with contributions from people who use it a lot. read more »
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Does Vanessa Fox really believe that? Read this post to find out... read more »
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"Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later." read more »
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From Rhea: "Scratching deeper into my little foxhole of the search engine marketing pie, I’ve noticed a trend among true experts - if you want to be over-the-top successful, keep your mouth shut!" Don't forget to take the poll too... read more »
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"There are a lot of similarities between the online and offline worlds (there are also a lot of differences), but if you try and keep things simple and apply everyday logic to your website, hopefully you’ll be able to create a location that people w read more »
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From Markus: "Based on my experiences in the past few months I can say that Google has nothing to worry about. Facebook Ads are not even close to being an Adwords killer." Contains a good case study.... read more »
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"Don't think that you can just release something online and expect it to snowball into an avalanche--in many cases, offline marketing and awareness is just as important, if not more, than online marketing." read more »
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Why Facebook's new social.im's privacy options leave a lot to be desired and will keep Lisa Barone from having perfect Tom Brady-esque babies with the guy who lives down the hall from her... read more »
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"If Search Wikia ultimately does gain traction and can live up to its guiding principles, we may yet see the emergence of a truly useful alternative search service. Just don't hold your breath for that to happen any time soon." read more »
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Patrick walks us through his 4 step process in creating the perfect graphics to help ensure linkbait success. read more »
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Vote for those special blogs that made your 2007 a little brighter in SEJ's 3rd annual awards... read more »
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Insiders offer their insights on the Internet behemoth.... read more »
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