elchadley

As promised here is a technique I have been using with great success for a long time in some PPC campaigns. When using this method I routinely see click through rates on my ads of 25-45%. This leads to tons of cheap clicks and great quality scores. read more »
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I have been wanting to give something back to my readers lately. Rather than giving away some t-shirt or mug, I thought the most valuable thing I can give my time. Here is what I am offering: I will mentor your for a week for free. I will spend 15-2 read more »
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One of the biggest mistakes I see new affiliates doing is sending all the traffic in a campaign to the same landing page. This makes no sense when the keywords that the user is searching for is already prequalifying their intentions... read more »
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..I like to take it one step further to squeeze a higher conversion percentage from my landing pages. It’s all about choosing the type of landing page based on the intent of the keyword... read more »
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As I predicted, Microsoft put in an offer to buy Yahoo today for 44.6 billion. While it’s not a done deal yet, Yahoo is considering it and if they are smart they will take it. What does this mean for the search world? That remains to be seen, but read more »
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We are all working off essentially the same keywords. So given the same list of say 10,000 keywords, how does one person’s campaign completely fail, while another person makes a killing? It’s all about campaign structure. The best way I can explain read more »
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One of the big weaknesses of Yahoo and MSN’s PPC interfaces is their lack of offline editors to build a campaign. Fortunately you can build all your campaigns with the Google Adwords editor, then export those results. read more »
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Getting a profitable campaign up and running is one thing, but keeping it profitable over the long term is even harder. It’s tempting to just set it and forget it, but if you want to keep you quality scores from slipping, campaigns require ongoing m read more »
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If you already have a campaign running and you didn’t scrub out the non converting geo terms, or even if you have, this is an important step. You may have a completely clean keyword list, but if you are using phrase match (my favorite), you still ne read more »
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With all the keyword tools out there, it’s very easy to generate a huge keyword list in a short amount of time. So the first step I always do when I am building out a new campaign is to scrub down my keyword list. read more »
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Ok, as promised last week here is the hot tip you won’t find anywhere else. We all know that the whole key to pay per click marketing is choosing the right keywords, and making relevant ads and landing pages based on the keywords. Well, sometimes yo read more »
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Everyone seems to have a pretty rosey view of affiliate marketing. Maybe all the screenshots of huge stats make people think its relatively easy to make a thousands a day. But there are things that no one seems to mention as well... read more »
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Ok, this title may be a little misleading. You aren’t really gaming the quality score by following these tips, you are just working with their system and giving Google what it wants. You may have heard some of these, or they may be new to you - but read more »
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A recap of some of the things I heard and saw at the first day of Pubcon 2007. read more »
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Recap of some interesting points from Pubcon day 1. read more »
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This may have slipped underneath many people’s radars recently, but you can now bid CPC for Google placements on the content network... read more »
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This one is for all the publishers running Adsense out there. Ever wanted to know who your competitors were in your niche, and the approximate volume they are doing compared to you? Well, that info can be easily found, courtesy of Google itself usin read more »
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So you finally hit on an offer that is converting well, and most importantly: is consistent. You know your average eCPC and feel comfortable letting it run on auto pilot in un-budgeted spend mode. Now what? Expand it of course. read more »
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Use this simple code snippet to make users think your landing page is current. read more »
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Ever wonder how the guys in the top PPC positions create those cool, high CTR and high converting ads? We use dynamic text insertion. read more »
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Here's a list of the top 25 holiday products to start ramping up your affiliate campaigns for... read more »
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This may sound odd coming from a blogger, but if you want to make more money online, stop reading so many "make money online" blogs... read more »
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Want an almost guaranteed trick to increase your CTR? Think back to your high school english class for this one... read more »
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It seems MSN adcenter may actually listen to their customers. .. read more »
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Contrary to what you may have heard, the content network does convert, and converts very well. Here's proof... read more »
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