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elfenix

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The Blog Song: Please Check My Blog

Posted By: elfenix 246 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Water Cooler

Please check this funny video about blogging! read more »

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Apocalypse Now: Will Recession, Inflation and a Moribund MSM Devastate the PR Indus

Posted By: elfenix 267 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Social Media

Woe be on to you, those that aren't prepared for what is coming next. I predict that in less than five years public relations -- as it's practiced now -- will cease to exist. Instead, PR will morph into almost exclusively a social media pure play. read more »

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The Day Mainstream Media Died

Posted By: elfenix 271 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Blogging

Where were you when the mainstream media died? Apparently it happened back in 2004 and few noticed -- except for those of us in the social media space who have been singing 'bye-bye miss American pie' for quite a while now." read more »

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Recession Proof Your PR Agency with Social Media

Posted By: elfenix 280 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Social Media

Seriously, how can you say your public relations agency is a full-service firm if you don't offer social media services? I've been through a recession before and I saw what it did to our industry. But now there's a new service that can keep us all w read more »

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Social Media Programs and PR Agencies: The Have and the Have-Not's

Posted By: elfenix 368 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Social Media

The public relations firms with the largest revenue know something you don't: They've made social media programs an important part of their service offerings. read more »

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Fools Rush in to Social Media Campaigns

Posted By: elfenix 385 days ago
Topic Type: News Story (Jump to http://phenixrising.typepad.com)
Category: Other Social Media

PR people, when your client calls you into a meeting and asks you to help move the company in a Web 2.0 direction, don’t panic. read more »

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Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek

Posted By: elfenix 469 days ago
Topic Type: News Story (Jump to http://www.10kmarshmallows.com)
Category: Networking

Marketing guy tackles online dating: "When I was last single — nearly ten years ago — online dating didn’t exist. But neither did any of the Web 2.0 elements we now use every day. If I can master social media, it should be a snap to have success wit read more »

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The Re-Birth of Marketing Accountability

Posted By: elfenix 471 days ago
Topic Type: News Story (Jump to http://www.10kmarshmallows.com)
Category: Social Media

Every marketer has encountered The Consultant, someone who just oozes charisma and the latest buzzwords.

“Web 2.0, we can do that. Long tail! Social Media! You bet!”

But after that hefty retainer check clears and the charm wears off, has your read more »

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Grabbing The Long Tail

Posted By: elfenix 471 days ago
Topic Type: News Story (Jump to http://www.10kmarshmallows.com)
Category: Other Social Media

Nobody has the time or profit incentive to chase down millions of tiny, special niches, one by one. Nobody, that is, except other tiny interest groups and individuals. Web 2.0 will eventually bring these like-minded folks together. read more »

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When will the PR Industry be Fighting Over the Last Journalist?

Posted By: elfenix 480 days ago
Topic Type: News Story (Jump to http://www.10kmarshmallows.com)
Category: Other Online Marketing

"Traditional PR is simply running out of traditional turf. Tom Foremski has been pondering for a year or two: the pool of journalists is shrinking, how come the PR industry is booming? When will the PR industry run up against these new limits, and f read more »

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