hugoguzman

Avatar Posted By: hugoguzman 64 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
First off, you can’t control who links to you from an external sources. Secondly, why would you devote resources to prevent folks from giving you an unsolicited inbound link - the holy grail of SEO? read more »
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Avatar Posted By: hugoguzman 77 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: SEO
A short and sweet post on the misconceptions that some companies have about their design/dev companies having SEO "under control" read more »
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Avatar Posted By: hugoguzman 80 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Is it only a matter of time before we see Microsoft bundling the Chrome browser as part of their OS offering? I think so. read more »
2 Comments     
Avatar Posted By: hugoguzman 86 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Web Analytics
"Thank you for your email. Please note that it is currently not possible to differentiate between visits from news.google.com and google.com. We apologize for any inconvenience."

Enough said.

. read more »
1 Comment     
Avatar Posted By: hugoguzman 91 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
Even if the grand majority of conference presentations offer stale insights, little data and sales-laden propaganda there is almost always a subtle sliver of golden information somewhere within.

It’s your job as a marketer to sift through and fin read more »
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Avatar Posted By: hugoguzman 92 days ago
Topic Type: News Story (Jump to http://publisher.buzz.yahoo.com)
Category: Yahoo
Yahoo is now offering Digg-style buttons to webmasters (they're out of beta). I guess that this is their social bookmarking play. We'll see if it flies... read more »
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Avatar Posted By: hugoguzman 99 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
It's fairly self-explanatory: If you had to sum up SEO to a newbie in once sentence, what would you say? read more »
2 Comments     
Avatar Posted By: hugoguzman 101 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
The moral of this story is track rankings if you want to, but don't invest to much time or money in it and don't make rankings the centerpiece of your SEO analytics offering. read more »
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Avatar Posted By: hugoguzman 114 days ago
Topic Type: News Story (Jump to http://gigaom.com)
Category: Google
Not exactly an "internet marketing" post, but I figured the Sphinn crowd would appreciate it. read more »
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Avatar Posted By: hugoguzman 115 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
The post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique... read more »
2 Comments     
Avatar Posted By: hugoguzman 126 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
3 Comments     
Avatar Went Hot: July 18, 2008 - 9:20 am
Posted By: hugoguzman 127 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Google
Why am I not surprised (screenshots and video evidence included!) read more »
9 Comments     
Avatar Went Hot: July 9, 2008 - 7:27 am
Posted By: hugoguzman 136 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of ma read more »
12 Comments     
Avatar Went Hot: July 7, 2008 - 10:36 am
Posted By: hugoguzman 139 days ago
Topic Type: News Story (Jump to http://appft1.uspto.gov)
Category: Google
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
5 Comments     
Avatar Posted By: hugoguzman 169 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
Interesting viewpoint on how to analyze and manage large-scale SEM campaigns.

P.S. The link to the full column can be found here (didn't realize it when I sphunn the story):
http://www.promotionworld.com/se/articles/article/080602WhySearchNetwor read more »
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Avatar Posted By: hugoguzman 171 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Though some folks already know this, it's good to rehash the true reason why .edu and/or .gov links tend to be more valuable then run of the mill .com links. read more »
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Avatar Went Hot: June 4, 2008 - 3:52 am
Posted By: hugoguzman 171 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Web Analytics
Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
8 Comments     
Avatar Posted By: hugoguzman 182 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google SEO
Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. read more »
11 Comments     
Avatar Posted By: hugoguzman 191 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. read more »
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Avatar Posted By: hugoguzman 198 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I cam read more »
1 Comment     
Avatar Went Hot: May 7, 2008 - 11:21 am
Posted By: hugoguzman 199 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. read more »
6 Comments     
Avatar Posted By: hugoguzman 206 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Recently, Bob approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:

Bartering an inbound link in exchange for a list of link-building targets. read more »
2 Comments     
Avatar Posted By: hugoguzman 220 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
Forgive the not-so-subtle movie reference in the title (I love Spike Jonze films) and enjoy a more personal look at SEOBook's Aaron Wall.

And yes, there are some SEO (link building) tidbits as well. read more »
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Avatar Posted By: hugoguzman 226 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
The next time you’re stuck in implementation limbo, make sure to ask yourself if you’ve done everything possible to “close the deal.” Answering this question and acting upon the answer properly could lead to some of the biggest SEO wins of your care read more »
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Avatar Posted By: hugoguzman 227 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
So what’s the key takeaway here? If you happen to optimize for a powerful brand and would like to ensure that no competitors muscle in on your hard-earned brand traffic, start cranking out the subdomains. If you’re really adventurous, create sub-sub read more »
6 Comments     

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