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ince the United States Government has been giving out money recently and calling it a “bailout”, many different industries have been stepping forward and trying to stake their claim. We have already seen a bailout in the financial industry, and we h read more »
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The Internet forever has changed national politics, and this election year has made the point crystal clear. Below are eight game changers that have made the Internet more important since the last election. read more »
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Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. read more »
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As I have noted previously, the Searchable Web is a three part ecosystem consisting of Publishers, Indexers, and Searchers. All three groups can optimize search from their own perspectives, but you enjoy the most flexibility in optimization as a Pub read more »
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Last year’s article on hard core SEO tips proved to be the most popular article on SEO Theory. It still receives a respectable amount of traffic. I was stuck for a topic that morning and decided to challenge people’s preconceptions about search engi read more »
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I'd like to take a look at an area often overlooked in SEO.

Site architecture.

Site architecture is important for SEO for three main reasons:

* To focus on the most important keyword terms
* Control the flow of link equity around t read more »
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Accessibility is becoming increasingly critical to the Internet experience. Is your site accessible to people with disabilities? Is it compatible with browsers other than Internet Explorer?

Continue reading to discover how accessibility can benef read more »
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Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they’re testing? Not necessarily. read more »
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I still enjoy Digg but lately it has become almost unbearable with the political propaganda. I imagine it will only get worse as the US Presidential campaign moves towards election day. It’s not that I mind political news as much as I can’t stand hy read more »
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Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. read more »
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Despite the years of educational efforts, and promotion of SEO by even the search engines themselves, this kind of thing pervades. Is it heartbreaking? Or fuel to work that much harder? read more »
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Have you “googled” today? Did you reach this page by “googling”?

If so, you’ve seen the future, and you are part of it, even if you don’t realize it just yet. In fact, there’s a lot more going on at Google than just searching. I’m going to talk a read more »
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So last night the Problogger community was in an uproar. Problogger was hit with an auto-ban at Stumble Upon. None of his posts could get through and anyone who tried received a message stating that that Problogger had either been banned for abusing read more »
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Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and "search engine optimisatio read more »
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For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword read more »
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In the realm of web statistics, there are three numbers that are great to use if you want to tell lies. They are:

- RSS subscriber numbers
- Facebook app install numbers
- Follower numbers on Twitter, Friendfeed, Tumblr, or some other social me read more »
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Two months ago, Google held a series of secret focus groups with employees who have children in Google’s day care facilities. The purpose was to gauge their reaction to the company’s plan to raise the amount it charged for in-house day care by 75 pe read more »
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Last week, Tiger Woods staged a tremendous victory in 5 rounds at the US Open. Because of his knee, Tiger had his back to the wall a few times, but delivered in clutch fashion every time he needed to. This got me thinking about how Tiger would man read more »
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This video focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say. read more »
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Good SEOs are not cheap but the rewards for an online business can be astronomical. Many businesses understand this but there are still a bunch of companies out there that try find the cheapest SEO provider available rather than paying a bit more fo read more »
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Ah, Average Time on Page and Average Time on Site - what strange metrics. They sound so simple, but as I hope to point out in this article, both must be treated with caution. Due to the way Time on Page/Site are measured, there is a certain amount o read more »
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The SEO Services market is raging hot and has been for several years. But being an industry without standards we have done a fairly poor job of defining what constitutes SEO services. If you were to ask a dozen industry people today, “What kind of S read more »
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Yesterday I asked the question whether you could trust a media blogger, looking at my own account of Adrian Monck's recent book launch. The answer, that I hoped people did trust my account, and that I expect I have a much stronger relationship with read more »
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Here are some sure-fire steps to writing a popular blog post if you’re lazy and have no ideas of your own (I’ve probably used them a few times) read more »
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Search engine marketers often center their work around the concept of a conversion funnel. The concept is simple with the first step being to fill the top of the funnel with people that have a broad interest in a product or service. As people move t read more »
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