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In case you didn’t know it, the days of traditional banner advertising on websites with high volume traffic solely for the sake of getting traffic are pretty much over. That’s right, I said it - there’s just no ROI in banner ads. read more »
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I decided it was about time for another code update, and since there are plenty of SEO tips for PHP hackers and Wordpress users, I’m going to help out the ASP.NET programmers out there still in the dark about SEO problems with their code. The conce read more »
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Marketing on the web is not like marketing in person, or on a phone call, or via any other medium. Business websites require actual, useful content offerings both for your customers and for your SEO. read more »
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Discussion of utlizing existing pagerank and nofollow links to funnel authority to internal site pages. read more »
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Methods to correct Canonical URL and duplicate content SEO issues for both Microsoft Windows IIS 6 and IIS 7 webservers running ASP.NET. read more »
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OK, now that I’ve answered the question of canonical URLs, let’s get back to that pesky duplicate content issue. Hacking your .htaccess file solved one problem, but what if you have different URLs which all point to the same content? read more »
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Discussion of duplicate content issues and weakened Google PageRank when proper URL canonicalization is not used with your website. Different techniques using .htaccess files, robots.txt files and a sitemap.xml file are discussed to fix duplicate c read more »
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leave New Jersey for a few days and look what happens … Google decides to update it’s toolbar PageRank on it’s 10th Anniversay! Right in the middle of my Florida vacation. But since I’m in the habit of creating self-serving blog posts every time Pag read more »
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Yes, it is what it sounds like. I spent a small fortune on one of my sites with Google CPC Adwords last week and lost my investment. Well, when I say lost, I mean I didn’t make any profit. I made just barely enough to cover my loss, but to me bre read more »
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A discussion of how Google offers a bypass skip intro link when indexing websites with Flash/splash intro pages, and why this is a bad practice for web design, search engine optimization, and visitor user experience. read more »
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It occurred to me that I’m always telling clients the most important aspect of increasing your search result visibility within Google is to build links; but I never really mention how. Here are 5 surefire SEO tips for building links to your website read more »
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Yes, I think Google should announce a new GoogleCheck tool, and here is why read more »
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Everyone on the internet this morning seems to be doing one of two things: googling for Sarah Palin or blogging about the new Google web browser, Chrome. So like any good SEO I start thinking about how I can capture a piece of this search engine tr read more »
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OK, I admit it, I used to be the kind of guy who was tied up with using nofollow links to channel PageRank authority to my blogs self-serving links. But I recently read a blog post over at Blue Jar, and subsequently found a great Wordpress plugin f read more »
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Google’s Official Blog has been talking about 404 server response codes (Page Not Found errors) this week, and since I just wrote about 301 Redirect Responses last week I guess I might as well pick up where they left off and describe how to handle a read more »
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If you’re thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file. This will tell search engines, and read more »
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A few weeks ago I outlined some guidelines for using semantic markup and semantic SEO coding for search engine optimization purposes. I explained a little about what semantic coding is, but perhaps I didn't fully explain why one might want to use s read more »
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It looks like this is it - according to Matt Cutts’ Google Blog, he announced yesterday that the Google Toolbar Pageranks are being updated. It’s been a while since the last PageRank update - right around the end of April, 2008 - but it has been an read more »
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Since the trends involving pretty much everything in our lives are moving towards being environmentally friendly and conserving our natural resources, I wondered if we could apply some of these green lessons to web design. read more »
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Google recently talked about what goes into the search engine result ranking algorythm. SEO Professional Barry Wise explains some important SEO factors which can be used to assist Google in placing greater weight and relevancy to your website in sea read more »
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This morning I took a look at my incoming search keywords on Google and found I ranked first for the term, “who are wisest people all over the world.” Unfortunately, I don’t even appear on the first page of results for the more grammatically accura read more »
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Perhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you’ve got to figure out what people are se read more »
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