karon

Avatar Posted By: karon 7 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Writing to people in their most comfortable style of communication brings far more power to your copy than perfectly groomed grammar. And there ain’t nothin’ you can say that’ll change my mind. :) read more »
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Avatar Posted By: karon 20 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Chances are you already have the skills you need to write short copy. By revamping what you’ve learned about crafting headlines, titles and opening sentences; you will be well on your way to mastering the art of saying a lot in a little bit of space read more »
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Avatar Posted By: karon 35 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Feel like you’re caught in a time warp? You might if you’ve begun to notice the resurgence of layaway at stores. The old-fashion payment plan offers important benefits to shoppers. read more »
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Avatar Posted By: karon 35 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
It’s actually pretty easy to add emotion to your copy. Just follow these 5 tips. read more »
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Avatar Posted By: karon 51 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Do you realize that what happens after your customers read your copy could make or break your sale? I’m not talking about shopping cart abandonment. I’m talking about good communication that keeps the buying cycle moving forward. read more »
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Avatar Posted By: karon 64 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
In order to convey our marketing message effectively to those we are trying to persuade, we have to know who they are and what they want. read more »
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Avatar Posted By: karon 68 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
If your copy is still talking to “everyone,” you’re soon going to find yourself lagging behind. read more »
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Avatar Posted By: karon 68 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
From what I’ve seen since the announcement, not much has changed. read more »
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Avatar Posted By: karon 81 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Writing general ads aimed at large groups of unidentified people that are directed to all-encompassing home pages is a sure-fire way to lower your clickthrough and conversion rates. read more »
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Avatar Posted By: karon 105 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
As a copywriter, I produce many articles each month for clients that help them achieve several online marketing goals, including building link popularity. But, lately, questions about the quality of the links from article sites have come up. read more »
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Avatar Posted By: karon 105 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
“How many instances of keywords within the copy are enough?” That’s like asking, “How long is a piece of string?” There isn’t one answer. read more »
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Avatar Posted By: karon 126 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
The question is a rather odd one: “What’s your conversion rate?” The correct response would be another question: “Which conversion rate?” read more »
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Avatar Posted By: karon 128 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of in read more »
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Avatar Posted By: karon 130 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
How exactly do you choose the best keywords for each page of an ecommerce website? Here’s an easy strategy to follow. read more »
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Avatar Posted By: karon 137 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
Aside from SEO, if you think your copy is holding back conversions, then don’t, I repeat don’t, ditch the copy as a whole and begin a complete rewrite. You’ll want to conduct microtests read more »
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Avatar Posted By: karon 137 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
There is an entire list of reasons that your site’s rankings could change. In fact, many site owners find their rank changes regularly when they’ve made any on-page adjustments whatsoever. Is it a coincidence that your rank fell after you tweaked yo read more »
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Avatar Posted By: karon 138 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
Just because conversions or rankings have declined - the copy is not automatically to blame. Let’s continue by looking at two other would-be problems that might detract from sales. read more »
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Avatar Posted By: karon 139 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
While all of these could be indicators that the copy on your website needs to be changed, they are not definitive signs. While you should regularly test your copy to make constant improvements, there are times when other elements of your website can read more »
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Avatar Posted By: karon 162 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: SEM
It makes me mad because it doesn’t have to be that way. When I ask prospects whether they want SEO copy or not, they often tell me they don’t like the way SEO copy sounds. That’s pitiful! SEO copy shouldn’t sound any different than non-SEO copy t read more »
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Avatar Posted By: karon 169 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Online Marketing
I was emailing with Matt Cutts of Google and thought I’d share a couple of comments on the ever-popular topics of keyword density and “stale” copy. read more »
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Avatar Posted By: karon 177 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Online Marketing
There’s a little-known element to SEO copywriting that many copywriters don’t understand. It’s the use of synonyms and complimentary terms in relation to your primary subject matter. read more »
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Avatar Posted By: karon 177 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Online Marketing
A dual effort between Marketing Sherpa and Marketing Experiments, this workshop offers certification as a Landing Page Professional. But is it worth the time and money? read more »
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Avatar Posted By: karon 179 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Online Marketing
When writing copy for the variety of clients the agency serviced, I’d been mentally putting myself in the customers’ shoes in order to appeal to their needs and wants. That just made sense to me. That’s when I found a note in my box. read more »
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Avatar Posted By: karon 179 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Search Marketing
Search Engine College has launched a new training course in the subject of Article Marketing. The new course has been designed by copywriting expert Karon Thackston, who has extensive industry experience not only as a copywriter, but as a published read more »
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Avatar Posted By: karon 211 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
The tougher times get for business people the harder it is to make the sale. Here are 4 things you can do now to make your copy sell even when business is slow. read more »
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