losangelesinternetmarketing

Old (and new) media sites are stopping to link out in articles, instead linking to pages on their site that profile the website they talk about. Will this hurt the web? Unethical? read more »
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This is a list of 40 KPI's for any Search Marketer. Cool. read more »
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Are you using Google's visual reports to increase your understanding of your Adwords account? Using this report, and replicating the times where they've gotten the most clicks, SEMvironment increased their clients volume by 10-20% with one of hour w read more »
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"Google is screwed up...it's time for some tough love. Yes, our friend Google is in need of...an intervention...classic signs of a serious abuse problem:
1)Wild Mood Swings and Erratic Behavior - lately the ranking swings have become unusually unst read more »
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Alan Rim Kaufman Goes through the four ways to analyze your ecommerce site to check that the categorization matches your users needs. Those Include Card Sorting, User Guerilla Testing, Paper Prototyping and lo-fi mockups. Great read, good for anyone read more »
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Search Marketing Guru writes up the WOMMA case study of Houlihan's restaurant. They didn't have the advertising budget, so they decided to put alot of effort in instead of dollars, and they've been getting a response that's been much higher than the read more »
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After seeing Nielsen's report destroy Google's stock, I had been wondering what exactly their statistical accuracy is... This article explains where alexa (notoriously gameable), comscore hitwise and nielsen get their data from... Great Read read more »
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Eric Schmidt talked at the "American Association of Advertising Agencies Leadership Conference", and told attendees that Google's vision of advertising is to introduce more technology - and more analytics. Their vision is "Eventually, maybe what we read more »
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Yelp just introduced a number of tools for local business owners to participate in the conversation about their own services. Among the services available...
* Analytics about traffic to profile pages
* The ability to update and enhance pr read more »
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This is a great interview between Andrew Warner and Michael Daroush about ways to do linkbait - using Youtube, audio interviews with Guru's, transcribing those audio's etc. Great read... read more »
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Taken from article: When I hear the phrase “web 2.0,” I envision jelly bean buttons that look so good you want to lick them... 5 cool web 2.0 sites:
1) Kiva.org - famous third world lending site
2) notchup.com - interviews with a twist
3) Moo.com read more »
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A simple way to get found on the search engines in front of your audience is to blog about conferences in your industry. Taken off of Andrew's post: "Trade shows and professional gatherings such as Meetups can be great for your business. You get ac read more »
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With Google now requiring that the URL be the same as the landing page, you now can't use a local URL forwarded to the main website. So instead, he's been adding the location + the Phone number in the third line, and been finding similar quality sco read more »
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Quaero is a multimedia and multilanguage search project that is being funded by the EU,and France to research and improve search to the tune of 298 million euro.

They claim that they aren't in competition with the search engines, as their technol read more »
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While most people use dynamic keyword insertion in their Google AdWords campaigns for ease of use and customization when using large lists of keywords or to use for tracking purposes, most people don’t realize they can also use dynamic keyword inser read more »
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11 of the top great tools to have either you or your blog readers submit your posts to the major bookmarking sites. Sharethis, addthis, addtoany, sociable and much more read more »
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A review of three video services geared towards small business owners in the video industry... Superpages partnership with Turnhere, Wellcomemat and Talkmarket read more »
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17 Plug-ins used on the About Results Marketing Blog, with over 25 plugins to download in a zip file. What plugins do you use on your blog? read more »
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Should ecommerce sites have blogs? What are the pro's and the con's? What do the experts say? What are the Industry leaders doing? read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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