meganion

Avatar Posted By: meganion 2 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: SEM
Over the past couple of weeks I took on the role of SEM madman. We hadn’t focused on our own paid search in far too long, so I took it upon myself to dive in. In the process, I applied many of our age-old best practices and made up a few new ones al read more »
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Avatar Posted By: meganion 3 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: SEM
The search world moves fast. The swift moving advertising environment can be updated with just the click of a mouse. How can marketers’ landing pages keep up with the hyper-competitive and fast nature of search advertising? read more »
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Avatar Posted By: meganion 8 days ago
Topic Type: News Story (Jump to http://www.dmnews.com)
Category: SEM
Search engine marketing comes in two basic sizes: small and large. More accurately, SEM can be characterized as “shotgun” or “surgical.” This article in DMNews will explain the difference between the two, and the SEM approach that's best for your on read more »
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Avatar Posted By: meganion 10 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
It’s that time of year again – and if it’s not exactly that time of year for you right now, it will eventually be (dun, dun, duuuuun): budget time. It’s the time of year when you’ll have to decide how to allocate your marketing budget, and figure ou read more »
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Avatar Posted By: meganion 10 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
While many marketing budgets are tightening, online advertising continues to be the most measurable and accountable form of marketing, and companies have continued to pour money online, while pulling away from offline mediums. Here's how to maximize read more »
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Avatar Posted By: meganion 11 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
When marketers find something that works, we tend to stick with it. This makes sense, of course—find success and then replicate it. But sometimes we don’t recognize when the very thing that was serving us well has stopped working as well as it once read more »
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Avatar Posted By: meganion 20 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Post-click marketing is marketing after the click. It seeks to convert respondents from banner, search, email marketing etc. It’s still surprising how many marketers — especially B2B giants with a complex sale — send their paid respondents to deep l read more »
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Avatar Posted By: meganion 24 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Walkmans weren’t sexy, but iPods are. Corollas weren’t sexy, but Minis are. Mopeds weren’t sexy, but Vespas are. And BlackBerrys weren’t sexy, but iPhones are. Landing pages weren’t sexy. But now they are. read more »
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Avatar Posted By: meganion 24 days ago
Topic Type: News Story (Jump to http://www.mediapost.com)
Category: Search Marketing
Great insight from MediaPost about the state of search engine marketing during the recession. Clearly the picture is not pretty for categories like online retail that rely heavily on direct ROI from search to grow their businesses. So what's a stres read more »
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Avatar Posted By: meganion 26 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Social Media
Excellent article by Kevin Barenblat in today’s Online Media Daily about the follow-through on ads in social media sites such as Facebook, Social Media Dilemma: The Post-Click Experience. Incredible opportunity for context-specific landing pages tha read more »
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Avatar Posted By: meganion 27 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: SEM
A ‘shotgun’ strategy gives you more clicks, but fewer conversions. ‘Surgical’ buying gives you fewer clicks, but more conversions.You want a vertical funnel. It’s that simple. Think lean and tall and you’ll get more out of the bottom. read more »
1 Comment     
Avatar Posted By: meganion 31 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Search Marketing
I’ve had a number of meetings recently regarding lift in lead-gen online marketing. Typically, when you talk lift, marketers think in terms of conversion rate: ‘how much of an increase can I get if I do x, y or z?’ But there are two other key metric read more »
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Avatar Posted By: meganion 34 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: SEM
Do you remember that old Almond Joy commercial? Sometimes you feel like a nut - sometimes you don’t? Depending on what you’re searching for at any particular time, you may feel like a nut. Or some fruit. Or in other words, sometimes you might need a read more »
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Avatar Posted By: meganion 37 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Your competitors could be converting 5-30x more landing page visitors than you. And Compete’s got the landing page research to prove it. Join us on Tuesday, October 21st at 1 PM ET for Compete Inc.’s latest webinar, Convert Higher & Compete Better: read more »
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Avatar Posted By: meganion 37 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
The ‘optimization’ machine keeps making it sound so complicated. And at the same time, black and white. The goal is really quite simple — to get significantly more upside from the money we spend on paid search, advertising, email, text, or whatever read more »
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Avatar Posted By: meganion 37 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Yesterday I was in a meeting talking about post-click marketing and advanced landing pages with a group of people including OneAccord partner Paul Travis when he uttered a most memorable phrase: “interdepartmental mud eliminator”. read more »
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Avatar Posted By: meganion 37 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Yesterday AdWeek posted some news about the coming iPhone-targeted ads from Google.

iPhone-targeted ads need iPhone-targeted landing experiences. Check out a few more tidbits on this. read more »
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Avatar Posted By: meganion 37 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Our good friends over at PPC Hero posted a great article on landing page design. They touch on these 5 topics... read more »
1 Comment     
Avatar Posted By: meganion 38 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Great post on Email Insider today, Emailing Like Samurai by Alex Madison & Lisa Harmon. While the post is guidance for email marketers, I think it applies to your landing pages as well. Just a few key takeaways, but jump on over to read the post in read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
MediaPost.com just posted a great article with several compelling reasons why now is not the time to abandon your online conversion programs. Check out “Why get leads if nobody’s buying?”. read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
At the Marketing Sherpa B2B Lead Generation summit earlier this week, the event was capped off by a live, landing page “optimization” session. During this session brave attendees offered up their landing page to be displayed on the projector for all read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
I know, I know….most of you are saying, “Of course landing pages are more effective when you measure your results.” Duh. But, a great article, How Poor Metrics Undermine Digital Marketing, in The McKinsey Quarterly* just reminded me that web measure read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
You start with a landing page. Every respondent who arrives at that URL gets the exact same page. But to improve, you need to test. You know this because every book or blog post you read about landing pages says the same thing: test, test, test. read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
There are a slew of great reasons to use landing pages for better online marketing results (as you probably already know or you wouldn’t be reading this blog). But let’s start with one reason—a reason I find to be one of the most compelling. It’s me read more »
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Avatar Posted By: meganion 40 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
MarketingProfs published an article of ours last week, Creative Redeemed: How to Achieve Measurable Difference in Online Marketing (although it is only available to their premium subscribers). The core thesis of the article is that excellent “creati read more »
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