palmerseo

Avatar Posted By: palmerseo 44 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
Share your PPC success story read more »
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Avatar Posted By: palmerseo 62 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: SEO
Anyone who has ever meddled with SEO has asked themselves a ubiquitous question, “How quickly can I rank for [insert keyword phrase here]? More and more, I’m finding the word “quickly” and “SEO” don’t belong in the same sentence.

We want to belie read more »
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Avatar Posted By: palmerseo 63 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
For this 3 Things entry, let’s take examine creative sales boosting tips retailers are using on their product pages to squeak out more conversions. read more »
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Avatar Posted By: palmerseo 102 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Other Online Marketing
3 ideas for site navigation. read more »
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Avatar Posted By: palmerseo 119 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Google SEO
Recently I had the privilege of quizzing Aaron Wall from SEO Book regarding eCommerce SEO strategies. Below is the Q and A from the interview. A special thanks to Aaron for his time. After the read, be sure to checkout his SEO Training program. read more »
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Avatar Posted By: palmerseo 134 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
When you run an ecommerce website, you have the potential to sell products to people around the world — even from your own basement. But many online retailers expect to make international sales without doing all they should to help convert internati read more »
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Avatar Posted By: palmerseo 149 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Google SEO
Ok, so it’s probably not possible to own all 10 listings on the SERPs for your brand name, but you can certainly try.

First off, why should you care about having more than one result for your company name? From a branding point of view, it lends read more »
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Avatar Posted By: palmerseo 153 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know there is much more to social media marketing than just listings on Digg, Netscape and StumbleUpon? read more »
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Avatar Posted By: palmerseo 154 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Other Search Marketing
“How can I SEO my product pages?” - It’s a good question that I hear frequently. After all, who has the time and resources to build links to hundreds, even thousands of individual products on an eCommerce site? Who has the time to write compelling, read more »
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Avatar Posted By: palmerseo 178 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Local & Maps
Local search presents unique challenges and opportunities. With the potential for your listing to show in 3 different areas on the results page, (organic listing, local listings, and paid listings), local search presents an exciting potential to dom read more »
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Avatar Posted By: palmerseo 189 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
When was the last time took a look at your top exit pages? Odds are, there’s a few pages that suffer from higher than average abandonment rates.

Off course, at some point, visitors will leave your site. But why not keep them there as long as poss read more »
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Avatar Posted By: palmerseo 194 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Link Building
Far too often, SEOs spin their wheels obsessing about link building. (I myself included) It’s easy to forget that classic on page and site-wide SEO still works. read more »
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Avatar Posted By: palmerseo 202 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Online Marketing
Imagine walking into a brick-and-mortar store, asking an employee a question, and being outright ignored.

How about asking a specific, well-thought out question to a store clerk, then watching the employee thumb through a procedure manual, and re read more »
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Avatar Posted By: palmerseo 207 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Search Marketing
As an SEO & SEM consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier. read more »
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Avatar Posted By: palmerseo 209 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Google SEO
So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result? read more »
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Avatar Posted By: palmerseo 209 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: SEO
Getting into the top 10 is only half the battle. How does your search result fare against the other SERP real estate? Here’s some simple tips I’ve gathered to help make your listing stand out. read more »
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Avatar Posted By: palmerseo 211 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Online Marketing
The ultimate disappointment for a customer is viewing the product page of an item they really want, and finding it’s not available. Recently, I came across several sites that take a unique approach with handling out-of-stock or discontinued items. read more »
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Avatar Posted By: palmerseo 220 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Search Marketing
Now that Google seems to be artificially adjusting the PageRank of certain sites, we have one more reason to ignore it as a useful SEO key performance indicator. So what should we use to measure the success of our SEO projects? Below, I’ve listed th read more »
1 Comment     
Avatar Posted By: palmerseo 220 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
Google has raised the bar. If you misspell a word, it tells you. If you perform a search returning millions of results, they prioritize the results by showing you the most relevant page (usually).

Compare that to most internal site search feature read more »
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Avatar Posted By: palmerseo 234 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Link Building
Obtaining good quality backlinks without paying for them is becoming increasingly difficult. In this short post, I thought I’d share 3 link building tactics that have been working for me lately. read more »
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Avatar Posted By: palmerseo 243 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: SEO
Recently, I received a few links to my blog from a website located in France. About the same time, I started receiving traffic from the French version of Google. (google.fr) This got me wondering how to capture more international search traffic.

read more »
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Avatar Posted By: palmerseo 248 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
When was the last time you actually took the time to find an answer on a FAQ page? What about searching through a customer service knowledge base?

For me, if information I need is not immediately accessible, I will leave a website immediately. Li read more »
1 Comment     
Avatar Posted By: palmerseo 251 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Online Marketing
Subject lines are the first, and sometimes only, impression an email makes on a customer. Mastering this magical one-liner is not easy. The key here is to diversify your email subject line. Any one of the ideas below, if used too frequently, will lo read more »
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Avatar Posted By: palmerseo 260 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Usability
Speed kills. In the case of website usability, the lack of speed kills. Many have erroneously assumed the advent of high speed internet connections would make website performance optimization irrelevant. On the contrary, it seems as internet connect read more »
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Avatar Posted By: palmerseo 263 days ago
Topic Type: News Story (Jump to http://www.palmerwebmarketing.com)
Category: Online Marketing
Just the other night, my wife wanted to buy a purse on an eC0mmerce site that I have done extensive work for. Just out of curiosity, I decided to stand behind her and watch her interact with the website. As I jotted down notes as she went about shop read more »
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