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Search Engine Optimization Specialist Job (Knoxville)

Posted By: ppedersen 38 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Jobs Offered

Perform activities related to SEO (search engine optimization) for our newspaper sites and their various internet products. Collect and interpret search engine data and develop SEO tactics and best practices using this data. Consult and educate key read more »

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I Just Pee’d Myself: Google Keyword Tool Now Provides Real Data -

Posted By: ppedersen 96 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Google

It takes a lot to get me giddy as a little girl. However, Google's new keyword tool update has brought out the data freak in me.

Yahoo clearly hasn't "gotten" the value of befriending the SEM community. read more »

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Flash & Google: Let the Buyer Beware

Posted By: ppedersen 103 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Google SEO

Googlebot indexes pages, right? Pages have unique URLs, right, and unique title tags? How many full-Flash websites do you see where the URL changes as you navigate from section to section?

So what is Google going to index?

Building a site comp read more »

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AdWords Account Jacked? It May Not Be Your Fault!

Posted By: ppedersen 257 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Google AdWords

If you’ve ever setup a Google AdWords account and noticed that the Minimum CPC (cost-per-click) for most of your keywords started around $1, $5, or $10 from the get-go, you may be experiencing a quality score issue around your “Visible URL”. This po read more »

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Why You Must Optimize New PPC Campaigns before Activating in Google Adwords

Posted By: ppedersen 263 days ago
Topic Type: News Story (Jump to http://www.justindavy.com)
Category: Google AdWords

It's important for people to understand how vital it is to get their Google AdWords right from the start ...especially with Campaigns getting high impressions right out of the gate. I low CTR can tank you account within days. read more »

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Stop Freaking Out about PageRank!

Posted By: ppedersen 354 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Google SEO

There has been a lot of news and blog buzz this week about PageRank changes at Google. Everybody’s PageRank bar is a little less green and mass hysteria has ensued. I can’t say I blame anyone for this, as there is a lot of misinformation about Pag read more »

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Research says “Out of Context Ads Proves Effective”

Posted By: ppedersen 382 days ago
Topic Type: News Story (Jump to http://www.justindavy.com)
Category: Yahoo

This study from Yahoo is just ridiculous. So I can just put an ad on toilet paper and it will perform just as well? read more »

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Google Analytics on Your Desktop

Posted By: ppedersen 385 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Web Analytics

I just downloaded and tested Google Analytics AIR beta, powered by Adobe AIR. It runs on your desktop and uses it’s own custom API to interact with Google. One of the best things about this tool is the ability to quickly switch between read more »

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AdWords Campaign Optimizer Optimizes Something

Posted By: ppedersen 385 days ago
Topic Type: News Story (Jump to http://paulpedersen.com)
Category: Google AdWords

...but not campaigns. The results of this test might surprise you. Not only did Google AdWords Campaign Optimizer fail to offer any helpful optimization, its recommendations made the campaign less optimized. In addition, one can’t help but no read more »

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