ppedersen

Perform activities related to SEO (search engine optimization) for our newspaper sites and their various internet products. Collect and interpret search engine data and develop SEO tactics and best practices using this data. Consult and educate key read more »
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It takes a lot to get me giddy as a little girl. However, Google's new keyword tool update has brought out the data freak in me.

Yahoo clearly hasn't "gotten" the value of befriending the SEM community. read more »
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Googlebot indexes pages, right? Pages have unique URLs, right, and unique title tags? How many full-Flash websites do you see where the URL changes as you navigate from section to section?

So what is Google going to index?

Building a site comp read more »
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If you’ve ever setup a Google AdWords account and noticed that the Minimum CPC (cost-per-click) for most of your keywords started around $1, $5, or $10 from the get-go, you may be experiencing a quality score issue around your “Visible URL”. This po read more »
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It's important for people to understand how vital it is to get their Google AdWords right from the start ...especially with Campaigns getting high impressions right out of the gate. I low CTR can tank you account within days. read more »
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There has been a lot of news and blog buzz this week about PageRank changes at Google. Everybody’s PageRank bar is a little less green and mass hysteria has ensued. I can’t say I blame anyone for this, as there is a lot of misinformation about Pag read more »
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This study from Yahoo is just ridiculous. So I can just put an ad on toilet paper and it will perform just as well? read more »
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I just downloaded and tested Google Analytics AIR beta, powered by Adobe AIR. It runs on your desktop and uses it’s own custom API to interact with Google.  One of the best things about this tool is the ability to quickly switch between read more »
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...but not campaigns. The results of this test might surprise you. Not only did Google AdWords Campaign Optimizer fail to offer any helpful optimization, its recommendations made the campaign less optimized. In addition, one can’t help but no read more »
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