pratt

Everyone has heard about the SEOmoz Pro Membership, but is it worth the price tag? I recently subscribed to their membership and this was my impression. read more »
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There are a number of great keyword research tools out there (paid tools and free tools, too). Many times, however, I really wonder if I’m doing enough work to get into the mind of the customers. Here are 3 ways you can learn what the customer is sa read more »
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It seems like over the last year more and more posts have come out criticizing SEO, questioning the use of standards, and all in all, casting a dark cloud over the industry that so many of us have grown to love. I think it's time we take a stand. read more »
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This is a great story (with plenty of pictures) about how two Internet marketers (Shoemoney and Purposeinc) raised money for Disabled Vets. read more »
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SEO isn’t a dying industry, it’s an evolving industry. Yes, the Search Engines’ algorithms are changing, but they always have – and always will. One thing you change today, may not work a week from now. Isn’t this how it has always been? read more »
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One of the best things about our industry, is how nice the people can be. This is a great example of just that, with a great lesson: instead of paying money for links, send gifts! read more »
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dk gives us a brief rundown as to why we should attend Wordcamp 2008. Anyone else going? Speak! read more »
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dk gives a great overview for beginners on exactly what trackbacks are. A great blogging series for any n00bs. read more »
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When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Here are a few ways to fix that. read more »
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Drupal in my opinion is the most search engine friendly, out of the box, solution in existence today. Brian runs down important installation tips for using this program (including a video!) read more »
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Are you making the mistake of giving away too much free advice? Find out why you should be collecting, even if the problem is easy. read more »
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Two days ago, Digg went down for a short while while changes were being implemented in the system. Tamar runs down the changes to the Digg algorithm and gives a great recap on how the community is reacting. read more »
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Ever need 30 profiles, each with the same 4 goals? Me too. Unfortunately, Google Analytics doesn’t include an easy way to manage goals. So, here’s the Firefox extension I created to speed up the process of copying goals. We’ll just call it “GoalCopy read more »
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"2008 should be the year of less reading and more execution." Great article about implementing the "Just Do It" philosophy, and taking action rather than just absorbing information. read more »
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4 local resources you should be taking advantage of to grow your business. read more »
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Finally, you’re on the front page of Digg! You’re server is hopefully prepared to handle the ridiculous amount of traffic it is about to see today. You check back in the next day to see how many new orders you have...0! read more »
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Making a mistake in your search marketing strategy can be a disaster, but if you handle it correctly, you can come out on top. read more »
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Not only are we all in high demand, but there are a ton of ways to make a lot of money online. With all of this working against you (the business owner), what could you possibly do to keep your employees happy? The answer is to L.E.A.D. read more »
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There are numerous warning signs that you should be able to pick up on. If someone sounds like a jerk during the pre-contract meetings, chances are they are a jerk. It is up to you to decide what level of frustration, irritation, rudeness, and press read more »
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Yet another way consultants are losing clients: not giving them a full understanding of how you are helping him and what they can expect. read more »
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I just got back from an important meeting with a potentially large client, and as I was sitting there I started picking up on so many things that we did perfect, and other things that would have made an even better impression. It occurred to me that read more »
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Tired of seeing “other” in your Top Content report? How about knowing how many times a page was viewed without having to wade through query parameters? If you’ve had enough of irrelevant query parameters making garbage of your Top Content report, re read more »
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I've seen a lot of mistakes made in client management over the years, but communication is one of the worst mistakes you can make. read more »
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Did you have questions when you finished Web Analytics: An Hour a Day? I did. The book was truly amazing. But when I was done, I had written all over it. Sometimes my notes read, “This is awesome, we have to try it.” But sometimes they read, “I don’ read more »
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I didn't know a dog and a raccoon could, well... read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008